Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
5 Psychological Tricks to Exploit in Your PPC Ad Copy
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
Complete Guide to the NEW AdWords Certification Test
For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.
Google Makes Strides in Tracking Cross-Device Conversions Across the Web
Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.
6 Shocking Things Google Revealed About the Future of AdWords at SMX
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
5 Tactics to Become an Outstanding Public Speaker
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages
Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.