Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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3 Stupid-Easy Ways to Increase Your Ad CTR

Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!

7 Super-Smart PPC Tips for Higher Education Marketing

With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.

Sorry, Google, Account-Level Quality Score Still Exists

Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.

5 Psychological Tricks to Exploit in Your PPC Ad Copy

Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.

Complete Guide to the NEW AdWords Certification Test

For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!

Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality

Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.

Google Makes Strides in Tracking Cross-Device Conversions Across the Web

Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.