Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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8 Super-Fascinating Digital Marketing Stats Revealed at SMX East

NYC was the perfect place to host SMX East, the world’s largest search engine marketing conference and expo. Check out these 8 game-changing stats to fuel your online marketing

3 Stupid-Easy Ways to Combat Ad Fatigue

Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.

3 Game-Changing Improvements to Facebook Ads

As of January 2015, Facebook became largest than the largest country in the world (i.e. China)! With 1.49 billion monthly users, it’s critical to keep up to date with the most game-changing tweaks the platform is making. Facebook ads keep getting more effective. To keep you up to speed, I’ve laid out the three most thrilling improvements Facebook has made to their advertising platform in the last few weeks.

9 Money-Making PPC Tips for Retail Marketing

The top 9 ways to roast your retail competition and run effective shopping and search campaigns.

4 PPC Lessons One Healthcare Company Learned Using WordStream

When you’re sick you want to be one place and one place only: at home. This is obvious, but we often end up in some weird-smelling hospital bed staring at the grumpy stranger who’s become a forced roommate.

5 Shocking Stats I Learned at INBOUND 2015

With 14,000 attendees and 170+ tracks INBOUND is the marketing event of the season. Check out the 5 shocking stats I learned this year.

3 No-Brainer Ways to Optimize Your Keywords

The key to succeeding with PPC is giving your account TLC on a regular basis. Utilize these 3 no-brainer ways to optimize your keyword lists to ensure you keep your PPC accounts flourishing.

Alert! 10 Alarming Signs You Need Help with PPC

Reality check - you might not be doing as well as you thought with PPC. Check out the top 10 signs that you need help with your PPC, and how to get help!

3 No-Brainer Ways to Stop Wasting Your AdWords Budget

Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.