Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
Google Ads Scheduling (Dayparting) in 5 Steps
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
Top 3 Business Blog Mistakes & How to Fix Them
Are you making these three common business blog mistakes? Learn how to fix them so your business blog starts driving traffic, engagement and results.
Going from Good to Great: 5 Ways to Optimize Your PPC Performance
Are you doing everything possible to optimize your PPC performance? We doubt it! Learn the top five ways you can get better results from PPC.
No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals
Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.
Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!
If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.
5 Social Media Marketing Strategies to Improve Your Efforts This Year
Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.
How to Survive the Google Ads Advanced Search Exam
Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.