Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings
Bringing in qualified leads through PPC is especially challenging for SaaS marketers. Follow these 3 tips to attract and convert new business!
Google AdWords Hotel Ads Improve How You Reach Guests
Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.
6 Paid Search Tips for Healthcare Marketers
Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.
Your Facebook Company Page is About to Lose Likes! But, Why?
Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.
6 Steps to Building a Brilliant Paid Search Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
Instagram has become the new MVP of social media. Find out how their new, game-changing carousel ads will affect your Instagram advertising strategy.
7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients
Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Follow these 7 PPC tips to make your agency life a lot less stressful!
7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry
Are you a travel marketer struggling to book flights, hotel or getaways? These 7 paid-search travel marketing tactics are guaranteed to provide a vacation-worthy return.
Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience
Did you know that HubSpot gets over 2 million monthly blog readers? Joe Chernov, HubSpot's VP of Content, shares killer tactics to refine your content strategy for the web.