Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
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Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.
If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.
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Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.