Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals
Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.
Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!
If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.
5 Social Media Marketing Strategies to Improve Your Efforts This Year
Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.
How to Survive the Google Ads Advanced Search Exam
Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.