Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?
What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."
20+ of Our Best Vertical Marketing Guides Across 14 Industries
Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.
Does Google Ads Work? (Spoiler Alert: YES)
Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.
The 10 Types of Business that MUST Use Call Tracking
The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!
3 PPC Strategies to Out-Sell Your Home & Garden Competition
Spring has finally arrived, and home owners are updating! Home improvement advertisers need to be prepared. Follow these 3 PPC strategies to out-sell your competition.
YouTube TrueView Ads Can Now Include Interactive ‘Cards’
YouTube’s TrueView ads will now allow advertisers to display cards showing additional images, videos, CTA’s and even the ability to direct leads to their website.
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.
3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings
Bringing in qualified leads through PPC is especially challenging for SaaS marketers. Follow these 3 tips to attract and convert new business!
Google AdWords Hotel Ads Improve How You Reach Guests
Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.