Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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The 5 Elements of a Strong Inbound Marketing Strategy

Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!

Customer Spotlight: 4 Ways JustIngredients Has Cut their PPC Clutter

Just Ingredients turned to WordStream Advisor to reduce the clutter in their account. Check out 4 of the main things WordStream has helped Just Ingredients accomplish.

3 Cool Things You Can Do with Ad Customizers

Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.

3 Stupid-Easy Ways to Increase Your Ad CTR

Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!

7 Super-Smart PPC Tips for Higher Education Marketing

With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.

WordStream’s Top 10 Blog Posts from July

These hot summer days have been jam packed with online advertising news and WordStream's been there for every story! Check out the top 10 posts in July on the blog.

Sorry, Google, Account-Level Quality Score Still Exists

Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.

5 Psychological Tricks to Exploit in Your PPC Ad Copy

Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.