Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
The Complete Guide to Advertising on Instagram
Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
16 Fun & Festive Holiday Marketing Ideas to Try This Year
The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 14 festive holiday marketing ideas to get your wheels turning.
How to Pass the Google AdWords Certification Exam: 7 Tips from Newly Certified Professionals
Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
Complete Beginner’s Guide to Advertising on Amazon
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.
5 Ways to Build a Video Culture at Your Company
Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.
How to Do Keyword Research: The Easy, Step-by-Step Guide
Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.