Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
11 Strategies for A+ Higher Education Marketing
Higher education student enrollment is on the decline, so it's more important than ever to have a top-notch higher education marketing plan. Here, we're sharing 11 strategies that work, including targeted social campaigns, events, alumni partnerships, and more!
8 Must-Have Elements for an Impressive Startup Landing Page
Landing pages are important for all business, but for startups the bar is higher—and so are the stakes. Here are the eight elements your startup landing page needs, including a visual hook, an emotional appeal, and more!
17 Cool Landing Pages I Wish I Made
We see a lot of boring landing pages. So when we're grabbed by the background imagery, drawn in by the copy, or inspired by the CTA, we remember. Here are 17 cool landing pages we wish we made—plus tips for creating list-worthy landing pages of your own!
Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!
Instagram Ads for Wedding Photographers: 8 Super-Effective Tips
Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding protographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!
31 Fabulous Fashion Marketing Tips
The fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full on FABULOUS. Here are 31 tips to get you started!
Instagram Ads for Real Estate Marketers: 10 Best Practices
With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.
6 Super Effective Ways to Up Your Video Email Marketing Game
We all know how effective and captivating video is in marketing, but what about video in email marketing? Here are six ways to improve your email with video content, including event promotions, personalized video messages, and more!