Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
The Complete Guide to Facebook Video Ads
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.
10 Smart & Easy Facebook Marketing Ideas
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Landing Pages for Lead Generation: 8 Conversion-Driving Tips
Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.
Marketing for a Good Cause: 7 Strategies for Nonprofits
Marketing for nonprofits can be challenging. Your budget is smaller, but on the plus side, you’ve got the passion and the drive to succeed! Luckily, there are plenty of smart strategies to get your nonprofit organization noticed WITHOUT breaking the bank!
7 Ways to Humanize Your Brand
Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.
5 Remarkable Remarketing Audiences Retailers MUST Target
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
How One Car Dealership Increased CTR by 478% & Decreased Spend by 13%
The automotive industry is one competitive place to be in! Find out how WordStream client, Planet Automotive, drastically improved PPC performance while reducing cost.