Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
10 Smart & Easy Facebook Marketing Ideas
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Landing Pages for Lead Generation: 8 Conversion-Driving Tips
Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.
Marketing for a Good Cause: 7 Strategies for Nonprofits
Marketing for nonprofits can be challenging. Your budget is smaller, but on the plus side, you’ve got the passion and the drive to succeed! Luckily, there are plenty of smart strategies to get your nonprofit organization noticed WITHOUT breaking the bank!
7 Ways to Humanize Your Brand
Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.
5 Remarkable Remarketing Audiences Retailers MUST Target
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
Should I Use Google Ads? +Tips for Every Industry
Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.
7 Ways to Personalize Your PPC Strategy
One-third of marketers see personalization as the most important capability to the future of marketing! Here are 7 ways to personalize your PPC strategy.
The Ridiculously Awesome Guide to Facebook Remarketing
For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.
3 Game-Changing Ways to Think Like a Content Marketer in PPC
PPC marketers should be putting on a content marketing hat from time to time. Check out the 3 game-changing ways PPC marketers can benefit from thinking like content marketers.