Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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How Dopamine Can 3X Your AdWords CTR

Dopamine is the Kim Kardashian of molecules! Learn how you can spike the dopamine in your customers' brains to entice them to click on your ads and 3X your AdWords CTR!

11 Unbelievably Specific Facebook Audiences You Can Target

Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.

5 Reasons You Should Be Advertising on Facebook

There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.

3 Stupid-Easy Ways to Combat Ad Fatigue

Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.

4 PPC Lessons One Healthcare Company Learned Using WordStream

When you’re sick you want to be one place and one place only: at home. This is obvious, but we often end up in some weird-smelling hospital bed staring at the grumpy stranger who’s become a forced roommate.

9 Money-Making PPC Tips for Retail Marketing

The top 9 ways to roast your retail competition and run effective shopping and search campaigns.

3 No-Brainer Ways to Stop Wasting Your AdWords Budget

Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.

The 5 Elements of a Strong Inbound Marketing Strategy

Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!

3 Cool Things You Can Do with Ad Customizers

Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.