Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
5 Reasons You Should Be Advertising on Facebook
There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.
3 Stupid-Easy Ways to Combat Ad Fatigue
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.
9 Money-Making PPC Tips for Retail Marketing
The top 9 ways to roast your retail competition and run effective shopping and search campaigns.
3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
The 5 Elements of a Strong Inbound Marketing Strategy
Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!
3 Cool Things You Can Do with Ad Customizers
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
Sorry, Google, Account-Level Quality Score Still Exists
Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.