Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages

Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.

WordStream’s Top 10 Blog Posts in May

May was another exciting month on the WordStream blog! Check out the top 10 posts of the month.

Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?

What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."

20+ of Our Best Vertical Marketing Guides Across 14 Industries

Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.

Does Google Ads Work? (Spoiler Alert: YES)

Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.

The 10 Types of Business that MUST Use Call Tracking

The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!

3 PPC Strategies to Out-Sell Your Home & Garden Competition

Spring has finally arrived, and home owners are updating! Home improvement advertisers need to be prepared. Follow these 3 PPC strategies to out-sell your competition.

YouTube TrueView Ads Can Now Include Interactive ‘Cards’

YouTube’s TrueView ads will now allow advertisers to display cards showing additional images, videos, CTA’s and even the ability to direct leads to their website.

4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.