Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
6 Easy Tips for More Profitable YouTube Advertising
The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.
How to Use Social Proof in Your Ads & Landing Pages
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.
8 Industries That Must Have a Video Marketing Strategy
All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!
5 Big New Social Media Marketing Trends
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
The Complete Guide to Facebook Video Ads
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.
10 Smart & Easy Facebook Marketing Ideas
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Landing Pages for Lead Generation: 8 Conversion-Driving Tips
Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.