Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

HomeBlogMargot Whitney

5 Ways to Build a Video Culture at Your Company

Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.

How to Do Keyword Research: The Easy, Step-by-Step Guide

Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.

The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

10 Ways to Get More Mileage from SlideShare

SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.

11 Examples of Great Customer Testimonial Pages

These 11 companies show how powerful customer testimonials can be, and how to make the most of them.

6 Free Resources for Industry-Specific Marketing Benchmarks

One of the hardest parts of marketing is reporting and proving your success to higher-ups. These free sources of marketing benchmarks will help you measure your success against other businesses in your industry.

4 Must-Try Google Mobile Ad Strategies (with Data!)

Struggling to rank and get clicks on the mobile SERP? Check out these four must-try mobile ad features including price extensions and Purchases on Google.

Video SEO: 9 Ways to Optimize Your Video for Search

Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.

9 Tips for Writing Great Headlines Now

Without a great headline, no one is ever going to read your great content! Here are nine tricks to help you write an awesome headline people want to click.