Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
Complete Beginner’s Guide to Advertising on Amazon
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.
5 Ways to Build a Video Culture at Your Company
Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.
How to Do Keyword Research: The Easy, Step-by-Step Guide
Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
10 Ways to Get More Mileage from SlideShare
SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.
11 Examples of Great Customer Testimonial Pages
These 11 companies show how powerful customer testimonials can be, and how to make the most of them.
6 Free Resources for Industry-Specific Marketing Benchmarks
One of the hardest parts of marketing is reporting and proving your success to higher-ups. These free sources of marketing benchmarks will help you measure your success against other businesses in your industry.