Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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6 Super Effective Ways to Up Your Video Email Marketing Game

We all know how effective and captivating video is in marketing, but what about video in email marketing? Here are six ways to improve your email with video content, including event promotions, personalized video messages, and more!

Automotive Marketing: 9 Strategies to Drive More Sales

Here are nine automotive marketing strategies to drive more sales.

8 Surprisingly Effective Ways to Use Stock Photos in Ads

For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more!

14 Product Photography Tips to Make You Look Like a Pro

Product photography is an essential (and often quite daunting) part of running an ecommerce business. Check out our 14 best tips!

9 Tips for Better, Faster, Stronger Fitness Marketing

Whether it's a gym, a fitness app, or a health food ecommerce business, your business can use fitness marketing strategies to grow. Here are nine tips, from special intro offers to motivation campaigns and more.

6 Personal Branding Strategies Straight from Larry Kim

Larry Kim has built a massive platform through strategic personal branding. Here are six ways you can build your own personal brand, the Larry Kim way!

The Top 8 Social Media Metrics for Advertisers

If you’re running paid campaigns on social media, you need to be tracking these top social media metrics including engagement rate, CTR, conversions and more.

8 Essential Tips for Real Estate Video Marketing

In real estate, a strong, reputable, and attractive presence is everything. Video can help you there, Here are eight essential tips for using video marketing to sell more homes,

The Complete Guide to Instagram Analytics

In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.