Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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11 Creative, Brand-Building Event Marketing Ideas

Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.

11 Killer Retail Marketing Tips to Drive Sales Year Round

Retailers are often fighting for attention to get prospects to hit the buy button or come to their brick and mortar storefront to make a purchase. Here are eleven retail marketing strategies to ensure a steady flow of customers, sales, and repeat buyers all year round.

How to Find Social Media Influencers in Your Industry

Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.

How Electricity Monster Increased Revenue by 300% in 6 Months

Learn how a small electricity company increased their revenue by 300% in just 6 months using WordStream Advisor!

8 Ways to Improve Your Finance & Bank Advertising with AdWords

The financial and banking industries are highly competitive, and costs for advertising can be high. But that doesn't mean you can't advertise! Here are are eight smart, data-driven strategies to make your bank advertising a success.

12 Ways to Get More Subscribers on YouTube

1 billion hours of YouTube are watched per day. If you want to reach that audience, you need to grow your YouTube subscriber base. Here are 12 easy ways to get more YouTube subscribers, fast!

7 Killer Tips for More Effective Real Estate Facebook Ads

Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!

7 Ways to Get More Likes on Your Instagram Ads

Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.

7 of the Biggest Facebook Advertising Updates in 2017

From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.