Margot Whitney
Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
10 Smart Hotel Marketing Strategies to Increase Bookings
The biggest challenge in hotel marketing is competition. How do you stand out from the sea of other hotels, not to mention options like Airbnb? We've got you covered with ten simple and effective hotel marketing and advertising strategies.
Instagram Marketing Strategy 101: 4 Steps to Success
With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.
The 411 on Low Search Volume Keywords
Low search volume keywords are keywords that don't get searched very often. In this article, learn what to do when Google marks your keywords as 'low search volume' and what it means for your paid search account.
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!
The Case Against SKAGs
SKAGs, or, Single Keyword Ad Groups, are popular with some search engine marketers. But despite the simplicity of targeting with SKAGs, they're not for everybody. Here are some of the problems you could run into with single-keyword ad groups in your campaigns.
Facebook Ads for Non-Profits: 8 Money-Saving Tips
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.
7 Tips for Real Estate Landing Pages that Convert (+ 12 Examples!)
What can real estate marketers do to ensure your brand stands out against the many others online? This guide will show you how to create stunning and effective real estate landing pages so you can build your lead list and close more sales.
11 Creative, Brand-Building Event Marketing Ideas
Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.