This is the sixth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:
In this post we’ll walk through how to get the most out of the Google AdWords ad preview and diagnostics tool.
The AdWords ad preview and diagnostics tool is a tool designed by Google to allow you to check the status of your ad and the way it’s being displayed to different searchers in different geographic locations. You can use the tool to troubleshoot issues with your ads and check the way they’re being displayed without having to create impressions or cost yourself ad spend by searching on your account’s keywords and clicking on the results to diagnose potential issues in your campaigns.
The AdWords ad preview tool is really simple to use. You input:
Here’s what the interface looks like:
As you can see you get an instant indication as to whether your ad is showing in this geography for this keyword. Because I’m using the ad preview tool within an account that isn’t WordStream’s own, the tool tells me my ads aren’t showing on that keyword. To find out if my ad is showing on mobile, in different geographies, on different Google domains, and on different keywords I simply need to modify those options here.
Once I do I get a result back that shows the search result for that term, I see this:
Obviously we can see that this ad shows up in response to the search for WordStream, but we could also learn:
The ad preview tool can be extremely valuable if you have specific questions about the way your ads are being shown, and is very easy to use and to understand.
Please read our Comment Policy before commenting.