As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.
64% of consumers make a purchase after watching branded social videos.
Notice how video can easily dominate organic results on the SERP.
Marketers who use video grow revenue 49% faster than non-video users.
RELATED: 165 Strategy-Changing Digital Marketing Statistics
Only 9% of all small businesses in the US use YouTube.
The average engagement rate for Facebook video posts is 0.26% (compared to the 0.15% overall engagement rate).
Tweets with video get 10X more engagement than those without.
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79% of the people say a video ad has convinced them to buy a product or software.
Video on a landing page can increase conversions by 80% or more.
Want more statistics to assist with your marketing strategy? Check out our social media marketing statistics, email marketing statistics, and more digital marketing stats to inform your strategy.
Better yet, check out these 11 Legitimately Scary PPC Stats Every Advertiser Should Know.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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