Blog Category
Marketing Ideas
The 11 Best Marketing Strategies We Tried This Year
We talked to expert marketers to find out the best marketing strategies that everyone is planning to try in 2019, from chatbots to nontraditional social media marketing.
The 9 Biggest Online Advertising Stories of 2018
Online advertising in 2018 was one hell of a ride. From major re-brands to data scandals to targeting cutbacks—let’s dig into the headlines that made waves this year.
Scarcity Marketing: How to Make More by Making Less
Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.
6 Ways to Capture the Magic of Hyperbolic Discounting
Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!
9 Examples of Inbound Marketing that Gets Customers
Inbound marketing is the art of driving prospects to your website and securing conversions from there. Check out our blog to learn about nine killer examples!
5 Things You Need to Know About Beacon Technology
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
16 Accessible and Affordable Music Marketing Tips
Great marketing practices are key for anyone who wants to turn his or her music into a career. Check out this blog post for our very best music marketing tips!
34 Advertising Statistics to Know in 2024
Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!
10 Affordable, Underrated Digital Marketing Tools
Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.
12 Places to Find Royalty-Free Background Music for Marketing Videos
Hassle-free ways to find royalty-free music? Yes please!
Podcast Advertising 101: 4 Tips to Get You Started
Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.
The Marketer’s Playbook for Working with Coupon Affiliate Websites
For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.
Here’s How to Choose the Best Messaging App to Boost Your Business
Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!
11 Creative, Brand-Building Event Marketing Ideas
Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.
33 Voice Search Statistics to Prepare You for the Voice Search Revolution
The voice search hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like cold, hard statistics. In this post, we run through 33 voice
Ambush Marketing: What It Is & Why It Works
You've probably seen ambush marketing in action - but what is it, and why do so many brands risk getting into trouble by doing it? Let's explore the wild world of ambush marketing, with examples and tips for making it work.
11 Killer Retail Marketing Tips to Drive Sales Year Round
Retailers are often fighting for attention to get prospects to hit the buy button or come to their brick and mortar storefront to make a purchase. Here are eleven retail marketing strategies to ensure a steady flow of customers, sales, and repeat buyers all year round.
7 Direct Response Marketing Techniques to Drive Action NOW
A lot of marketing energy (and money) goes into branding, but that can take years to really pay off. If you want results now, check out these seven examples of direct response marketing campaigns that are bringing in customers right now.
Pain Points: A Guide to Finding & Solving Your Customers’ Problems
Learn everything you need to know about discovering your customer pain points and putting them to work.
10 Ways Voice Assistants Are Changing Marketing
Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.
35 Marketing Statistics that Should Change Your Strategy in 2018
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.
3 Attention-Grabbing Outreach Marketing Techniques
Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
How to Make (Real, Mobile) Call-Only Ads on Bing
Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
Ethical Marketing: 5 Examples of Companies with a Conscience
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.