Keyword management is an innovative and multifaceted approach to discovering, analyzing, grouping and organizing large numbers of keywords, with the objective of prioritizing, collaborating and acting on keyword data to build and optimize your PPC and/or SEO search marketing campaign.
To fully grasp the concept of Keyword Management and how it impacts both paid and natural search marketing, let’s first examine its components.
An effective keyword management solution will foster more fruitful, data-driven search engine marketing efforts. By employing a concerted approach to keyword grouping and organization, discovery, analysis, and action, you will see higher productivity, greater relevancy in the search engines, and savings in both time and money.
Benefits for SEO
Benefits for PPC
Most keyword tools on the market today are one-dimensional and have limited utility. They generate lists of keywords that may or may not be relevant to your business, and don’t offer much else, so they aren’t true keyword management tools.
WordStream’s free keyword tools add more value to your search marketing research than typical free and even paid keyword suggestion tools. You can also check out our free learning resources on keyword management, which include articles on:
But WordStream’s real value proposition is our keyword management solution, which enables you to take control of your keyword research, raise your search marketing revenue and vastly improve your team’s productivity.
WordStream’s keyword management software allows you to act on your keyword opportunities to perform keyword discovery, research, grouping and other tasks in a centralized, private workbench designed exclusively for addressing the challenges of creating and optimizing effective SEO and PPC work. This expertly designed SEO software makes your organic search and pay-per-click advertising management much more approachable and effective than alternative, labor-intensive methods available.
Whether you manage a natural or a paid search marketing campaign, WordStream enables you to maximize your productivity and lower your search costs.
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In minutes, you’ll be analyzing, grouping and organizing lists of profitable keywords so you can turn queries into conversions. Enjoy more traffic and more sales with WordStream.
Learn more about WordStream’s keyword management toolset by: