Hot vs. Cold Leads (+How to Manage Every Type)
Categorizing your leads correctly can help you refine your strategy and convert more into customers.
Google’s New AI Mode: Everything You Need to Know
Google recently rolled out AI Mode--find out what it is, how it's impacting search, and how to prepare.
How to Write Google Ads Like a Pro in 2025 (+Examples!)
Write stand-out Google Ads with these tips, techniques, and tools.
PPC for SaaS: 6 Essential Strategies for 2025
SaaS marketers can use these tactics to make the most of their PPC campaigns.
44 AI Image Prompts to Elevate Your Marketing Creative
Use these AI image prompt tips and examples to generate, edit, and test media-rich creative assets on platforms like Meta, Google Ads, and more.
How to Make User-Generated Content Work for You in 2025
Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.
Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.
9 Expert Tips to Make Your Marketing Budget Last All Year Long
Keep your growth momentum going with these expert tips to stretching your marketing budget.
How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
121 Freshly Picked Spring Content Ideas
Keep your spring content calendar blooming with these creative ideas for newsletters, blog posts, and social media captions.
