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A Marketer’s Guide to Bluesky (& Is It Worth It?)

Bluesky is on the rise. Find out what you should be doing on the platform now.

How to Write an AI Policy (+Free Template)

If your business is using AI, it might be time to create an AI policy. Get the steps (plus a free template) to write your own.

Hot vs. Cold Leads (+How to Manage Every Type)

Categorizing your leads correctly can help you refine your strategy and convert more into customers.

Google’s New AI Mode: Everything You Need to Know

Google recently rolled out AI Mode--find out what it is, how it's impacting search, and how to prepare.

How to Write Google Ads Like a Pro in 2025 (+Examples!)

Write stand-out Google Ads with these tips, techniques, and tools.

PPC for SaaS: 6 Essential Strategies for 2025

SaaS marketers can use these tactics to make the most of their PPC campaigns.

44 AI Image Prompts to Elevate Your Marketing Creative

Use these AI image prompt tips and examples to generate, edit, and test media-rich creative assets on platforms like Meta, Google Ads, and more.

How to Make User-Generated Content Work for You in 2025

Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.

Why Google Ad Costs Are Rising in 2025 (+What to Do About It)

Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.

Guy Philosoph
March 21, 2025
Google Ads

9 Expert Tips to Make Your Marketing Budget Last All Year Long

Keep your growth momentum going with these expert tips to stretching your marketing budget.

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