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Ecommerce Strategy

Learn ecommerce tips and strategies to help your business find more customers, sell more products, and earn more profits per customer! Our in-depth ecommerce marketing articles cover everything your ecommerce business needs to succeed, including website optimization, product marketing, product photography, SEO, and creative ideas and examples for ecommerce email marketing, selling through Facebook and Instagram, our favorite ecommerce tools, reducing shopping cart abandonment and more!

8 Advanced Tips for Advertising on Amazon

Most Amazon advertisers plan to increase spend this year, which means it's getting more competitive than ever. Here are eight Amazon advertising tips to get more traction from your ad campaigns.

Social Shopping for Beginners: How to Sell on Facebook & Instagram

Social shopping is all about sharing social media content that inspires your followers to shop AND makes it easy for them to buy what you're showcasing. Check out our beginner's guide to social shopping on Facebook and Instagram.

How to Make $1,000/Month Selling on Amazon

Selling on Amazon is a powerful way to sell more products and grow your ecommerce business. Curious how selling on Amazon works? Check out this beginner's guide to learn how you can start selling on Amazon successfully!

6 Great Alternatives to Amazon for Ecommerce Businesses

Selling on Amazon may not be right for your ecommerce business. That's why we found the six best Amazon alternatives for you to try. Check them out!

4 Lessons We’ve Learned from Top Ecommerce Brands

Top ecommerce brands use Instagram to boost sales. Here are four lessons we've learned from top ecommerce brands that leverage Instagram!

45 Ecommerce Statistics You Need to Know

Your ecommerce business doesn’t exist in a vacuum—you need to know the broader context in order to make the best decisions for your business. That's why we've gathered 45 ecommerce statistics you need to know, including cart abandonment rates, ecommerce return policies, Instagram ecommerce statistics, and more!

Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More

Online shopping is highly competitive. Check out our benchmark data to see how you stack up!

The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

Ecommerce PPC is essential for any business that sells products online. Check out our definitive guide to advertising and selling on Google, Amazon, and Bing!

How to Increase PPC Profits – By Decreasing Sales

You might think more sales would lead to more revenue, but that’s not always the case. In this guide, we're showing you how to can maximize the PPC profitability for your ecommerce business – by actually decreasing your sales.

14 Product Photography Tips to Make You Look Like a Pro

Product photography is an essential (and often quite daunting) part of running an ecommerce business. Check out our 14 best tips!

Margot Whitney
February 26, 2019 | Ecommerce Strategy

Facebook Ecommerce: The Complete Beginner’s Guide

If you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, keep on reading.  In this guide, you’ll learn how to identify your target audiences, select your campaign objectives, and more!

Akvile DeFazio
February 25, 2019 | Ecommerce Strategy

How to Optimize Your Google Shopping Feed for Ecommerce Success

You have to optimize your Google Shopping feed if you want to drive ROI on your ecommerce campaigns. Check out our complete how-to guide!

Conor Bond
February 18, 2019 | Ecommerce Strategy

4 Ecommerce KPIs That Are Critical to Your Online Store

It’s easy to get caught up in vanity metrics that don’t really tell you much about how your online sales are performing. Here are the four key ecommerce KPIs that you really need to be tracking for ecommerce success.

Adam Enfroy
January 23, 2019 | Ecommerce Strategy

4 Must-Know Tips for Holiday Shopping Promotions

In this guide, we show you how you can gain a distinct competitive advantage in Google Ads using product promotions.

Allen Finn
November 29, 2018 | Ecommerce Strategy

Google Smart Shopping: Everything You Need to Know

Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns, but actually do more with those hours. Learn all about it in this post.

The Ultimate Guide to Amazon Keyword Research

Keyword research is essential for any Amazon seller who wants his or her products to rank highly in the search results. Check out this guide for our advice!

Conor Bond
October 23, 2018 | Ecommerce Strategy

How Google Shopping Reviews Impact Your Ads (and How to Get More of Them)

With Google Shopping ads, you can promote your best products with your overall rating in plain sight. You just have to set up your ads, get reviews, and make sure they’re all as good as possible. We'll show you how.

Brad Smith
October 18, 2018 | Ecommerce Strategy

13 Holiday Shopping Stats to Help You Plan in 2019

When it comes to maximizing your holiday sale potential, it takes weeks of strategic planning far before key dates are approaching. Here, we share 14 holiday shopping statistics that will help you plan for your most financially successful season yet.

Why You Need the Amazon Buy Box-And How to Get It

The vast majority of Amazon purchases are made through the buy box. You need to optimize for the Amazon buy box if you want ecommerce success. Check out our tips!

Conor Bond
October 3, 2018 | Ecommerce Strategy

Shopping for Instagram Stories Is Here

Instagram is officially rolling out shopping in Stories to all businesses! Learn all about using shopping in Instagram stories, including how to get set up, and why this functionality opens up some very interesting possibilities for your business going forward.

Gordon Donnelly
September 26, 2018 | Ecommerce Strategy

TrueView for Shopping: A Quick Guide to Product Selection

If you are an ecommerce business looking for different ways to target potential customers with Google Ads, you need to get serious about TrueView for Shopping campaigns. Ecommerce marketers can showcase products from their shopping feeds alongside TrueView ads on YouTube. Here we show you how to select products and how you can optimize these selections to drive even more sales.

Joe Martinez
September 24, 2018 | Ecommerce Strategy

Fulfillment by Amazon: How Does Amazon FBA Work?

Fulfillment by Amazon (FBA) is a terrific option for ecommerce sellers who need help with filling and shipping orders. Learn all about how Amazon FBA works including FBA fees and costs and the pros and cons of using FBA.

Conor Bond
September 19, 2018 | Ecommerce Strategy

6 Ways to Compete Against eBay & Amazon on a Small Budget

It's hard out there for smaller ecommerce businesses, but we're here to show you that you really can compete against the online dominance of eBay and Amazon when you have much smaller budgets at your disposal. Here's how.

5 Exciting New Features Coming to Google Shopping

Last week, Google unveiled several new features coming to its Shopping platform. If you're an ecommerce advertiser, check out this primer covering everything you need to know about the latest Google Shopping updates.

Amazon SEO: How to Rank Highly for Amazon Searches

SEO isn't always about Google! If you sell products on Amazon, you need to understand Amazon's product ranking algorithm, A9. Here are the factors that influence your rankings when people search for products like yours in the Amazon search engine.

Ecommerce SEO: 12 Easy Ways to Rank Higher & Grow Sales

The latest data says that 71% of consumers in the US will use a search engine to discover new products, brands, and services. Here are seven actionable ways to help your ecommerce business rise to the top of Google.

5 Marketing Techniques to Boost Ecommerce Retention

Ecommerce sales are one thing, but how do you actually retain more customers so that they become repeat buyers and brand evangelists? Learn five smart tactics for e-commerce retention, from creating great unboxing experiences to trying a subscription model.