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Ecommerce Strategy

Learn ecommerce tips and strategies to help your business find more customers, sell more products, and earn more profits per customer! Our in-depth ecommerce marketing articles cover everything your ecommerce business needs to succeed, including website optimization, product marketing, product photography, SEO, and creative ideas and examples for ecommerce email marketing, selling through Facebook and Instagram, our favorite ecommerce tools, reducing shopping cart abandonment and more!

Which Google Shopping Campaign Structure Strategy Works Best?

Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.

7 Ecommerce Trends You Can’t Ignore in 2018

Ecommerce remains one of the fastest-moving industries, but what factors will shape the world of ecommerce this year? Check out these seven exciting ecommerce trends for 2018, including machine learning, voice search, and ROPO -- how many is your business ready for?

Dan Shewan
January 10, 2018 | Ecommerce Strategy

Complete Beginner’s Guide to Advertising on Amazon

Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.

Margot Whitney
September 11, 2017 | Ecommerce Strategy

How to Drive More Ecommerce Sales with Your Product Pages

If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.

Guest Author
September 7, 2017 | Conversion Rates

How to Use Google’s New Showcase Shopping Ads (First Click Free!)

Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!

How to Optimize Shopping Campaigns for Every Level of Intent

Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

6 Tips to Supercharge Your Holiday Google Shopping Campaigns

Here are six tips to help supercharge your Google Shopping campaigns this holiday season. These strategies will help drive major visibility and returns on your product advertising.

Guest Author
November 28, 2016 | Ecommerce Strategy

Customer Match for Shopping Campaigns Available in All Accounts

We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!

Shopping Ads Now Included in Google Image Search on Mobile

Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!

13 Ways to Combat Shopping Cart Abandonment

Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.

25 Ways to Increase Online Sales

Want more online sales? We know the feeling! In this comprehensive guide, we'll show you 25 actionable ways to increase sales online starting today.

Dan Shewan
February 2, 2016 | Ecommerce Strategy

5 Tips for Dominating Your Ecommerce Keyword Research

Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.

Erin Sagin
January 18, 2016 | Ecommerce Strategy

5 Remarkable Remarketing Audiences Retailers MUST Target

It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!

Margot Whitney
December 21, 2015 | Display Ads

Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%

Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!

Mark Irvine
October 21, 2015 | Ecommerce Strategy

NEW Automated Shopping Extensions for AdWords

Google AdWords just announced the release of new Automated Shopping Extensions -- learn how automated extensions can make your Shopping ads more clickable!

Erin Sagin
August 19, 2015 | Ecommerce Strategy

Google Shopping Campaigns Guide: Best Practices, Tips & Tricks

Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.

Cheat Sheet: Ad Extensions for Shopping Campaigns

Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!

Erin Sagin
September 17, 2014 | Ecommerce Strategy

5 Ways to Get 5-Star Amazon Customer Reviews

When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).

Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns

Google Ads shopping campaigns are indespensible to today's ecommerce marketer. Learn how to set up, optimize, and maximize your Google Shopping campaigns in this post.