Blog Category
Ecommerce Strategy
5 Marketing Techniques to Boost Ecommerce Retention
Ecommerce sales are one thing, but how do you actually retain more customers so that they become repeat buyers and brand evangelists? Learn five smart tactics for e-commerce retention, from creating great unboxing experiences to trying a subscription model.
Which Google Shopping Campaign Structure Strategy Works Best?
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.
7 Ecommerce Trends You Can’t Ignore in 2018
Ecommerce remains one of the fastest-moving industries, but what factors will shape the world of ecommerce this year? Check out these seven exciting ecommerce trends for 2018, including machine learning, voice search, and ROPO -- how many is your business ready for?
Ultimate Guide to Dominating Black Friday PPC in 2019
On Black Friday, you can't just run your PPC campaigns in maintenance mode! Here's everything you need to do so you can dominate the competition on Black Friday this year.
Complete Beginner’s Guide to Advertising on Amazon
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.
How to Drive More Ecommerce Sales with Your Product Pages
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.
How to Use Google’s New Showcase Shopping Ads (First Click Free!)
Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.
![7 Advanced Google Shopping Strategies [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/07/google-adwords-shopping-is-hard-advanced-tips.png)
7 Advanced Google Shopping Strategies [Infographic]
Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!
How to Optimize Shopping Campaigns for Every Level of Intent
Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?
6 Tips to Supercharge Your Holiday Google Shopping Campaigns
Here are six tips to help supercharge your Google Shopping campaigns this holiday season. These strategies will help drive major visibility and returns on your product advertising.
The New Google Merchant Center: What You Need to Know
Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface, there’s also lots of new features to get familiar with. Here’s a quick overview.
Customer Match for Shopping Campaigns Available in All Accounts
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
Shopping Ads Now Included in Google Image Search on Mobile
Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!
13 Ways to Combat Shopping Cart Abandonment
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.
25 Ways to Increase Online Sales
Want more online sales? We know the feeling! In this comprehensive guide, we'll show you 25 actionable ways to increase sales online starting today.
5 Tips for Dominating Your Ecommerce Keyword Research
Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.
5 Remarkable Remarketing Audiences Retailers MUST Target
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
NEW Automated Shopping Extensions for AdWords
Google AdWords just announced the release of new Automated Shopping Extensions -- learn how automated extensions can make your Shopping ads more clickable!
Google’s Largest Shopping Ad EVER Spotted on the SERPs
Google appears to be testing the LARGEST AD EVER seen on the SERPs, a mix of a product listing (or shopping) ad and a knowledge graph panel.
Google Shopping Campaigns Guide: Best Practices, Tips & Tricks
Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.
Cheat Sheet: Ad Extensions for Shopping Campaigns
Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!
Do Google Shopping Campaigns Work?
Do Google Shopping campaigns work? Wait for it ... YES! See how much more effective shopping campaigns are than standard AdWords product listing ads.
5 Ways to Get 5-Star Amazon Customer Reviews
When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).
Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns
Google Ads shopping campaigns are indespensible to today's ecommerce marketer. Learn how to set up, optimize, and maximize your Google Shopping campaigns in this post.
Content Marketing for E-Commerce: 3 Great Examples
Learn how the top e-commerce companies are killing it with content marketing! Be inspired by e-commerce marketing examples from Lands' End, REI and more.
How to Do SEO for Magento eCommerce Software
Magento eCommerce Software is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization).