Blog Category
Ecommerce Strategy
Which Google Shopping Campaign Structure Strategy Works Best?
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.
7 Ecommerce Trends You Can’t Ignore in 2018
Ecommerce remains one of the fastest-moving industries, but what factors will shape the world of ecommerce this year? Check out these seven exciting ecommerce trends for 2018, including machine learning, voice search, and ROPO -- how many is your business ready for?
Complete Beginner’s Guide to Advertising on Amazon
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.
How to Drive More Ecommerce Sales with Your Product Pages
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.
How to Optimize Shopping Campaigns for Every Level of Intent
Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?
6 Tips to Supercharge Your Holiday Google Shopping Campaigns
Here are six tips to help supercharge your Google Shopping campaigns this holiday season. These strategies will help drive major visibility and returns on your product advertising.
Customer Match for Shopping Campaigns Available in All Accounts
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
13 Ways to Combat Shopping Cart Abandonment
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.
25 Ways to Increase Online Sales
Want more online sales? We know the feeling! In this comprehensive guide, we'll show you 25 actionable ways to increase sales online starting today.
5 Tips for Dominating Your Ecommerce Keyword Research
Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.
5 Remarkable Remarketing Audiences Retailers MUST Target
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
Google Shopping Campaigns Guide: Best Practices, Tips & Tricks
Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.
Cheat Sheet: Ad Extensions for Shopping Campaigns
Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!
5 Ways to Get 5-Star Amazon Customer Reviews
When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).