PPC University
Get your PPC performance on the honor roll!
Learn pay-per-click marketing for free with WordStream.
Free guide
PPC 101
Lessons:
- What is PPC?
- Intro to Keywords
- Create Effective Ad Groups
- Understand Click-Thru Rate (CTR)
- Understand Cost Per Click (CPC)
- Understand Cost Per Action (CPA)
- Define Quality Score
- Calculate and Improve Your Conversion Rate
- Set Up a Google Ads Account
- Identify the Best Account Structure
- Discover the Best Ad Types for Small Businesses
- Learn the Text Ad Essentials
- PPC 101 Wrap-Up
Free guide
PPC 102
Lessons:
- Find the Right Keywords
- Intro to Keyword Match Types
- Save Money with Negative Keywords
- Connect to Customers with Long-Tail Keywords
- Write Great PPC Ads
- Build Great Call-Only Campaigns
- Leverage Responsive Search Ads
- Enhance Your Ads with Extensions
- Learn Smart Bidding Strategies
- Improve Landing Page Quality
- Set Up Ad Scheduling (Dayparting)
- Get More Conversions
- Manage Your PPC Budget
- Audit Your Accounts
Free guide
Advanced PPC
Lessons:
- Leverage the Power of Remarketing
- Target the Right Audiences
- Run Effective Dynamic Search Ads
- Master Mobile Advertising
- Learn Local Advertising Guide
- Run PPC for B2B Companies
- Improve PPC Lead Quality
- Automate Your Bidding Strategies
- Get Your Ads Approved
- Keep Up With Competitors
- Optimize Your Google Ads Campaigns
- View PPC Benchmarks
Social Ads 101
Explore Topics & Terms:
Facebook Ads
Explore Topics & Terms:
- Beginner’s Guide to Advertising on Facebook
- Fundamental Facebook Ad Tips
- How to Lower Facebook Ad Costs
- How (and Why) to Create a Facebook Funnel
- Guide to Facebook Lead Ads
- Guide to Facebook Carousel Ads
- What’s the Best Time to Run Facebook Ads?
- The Power of Facebook Audience Targeting
- Tips for Facebook Ad Budgeting
- How to Compete in Facebook
- How to Write Great Facebook Ads
- Facebook Ads for Local Businesses
- Must-Know Facebook Ad Optimizations
- Are Your Facebook Ads Not Showing?
- Facebook Advertising Benchmarks
Guides
Explore Topics & Terms:
- PPC 101: A Beginner’s Guide to PPC
- Hacking Google Ads: One Weird Trick That Could Save You Thousands
- 7 Fundamental Facebook Advertising Tips
- Is Google Ads Right for Me? Tips for Every Industry & Business Model
- The Last Guide to Google Ads Account Structure You’ll Ever Need
- How to Compete In Facebook Ads
- 4 Ways to Make Facebook & Google Ads Work Better Together
- Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You
PPC University: Learn Search Marketing for Free with WordStream
PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search advertising, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners (and even the pros!).
That’s why we created PPC U: an organized, manageable framework of PPC courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media.
If you’re just getting started with PPC training or have a little brushing up to do, PPC U is for you. It’s like going to school for a PPC education — you’ll have expert guidance the whole way through.
The time to get up to speed on PPC 101 is now!