Linking Google Ads to Analytics: A Guide to Using Google Ads & Analytics Together
Learn how to link Google AdWords and Google Analytics for more insights into your AdWords account performance in this guide.
Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You
Learn how to geotarget with bid modifiers in AdWords Enhanced Campaigns, an easier, more effective way to target your best performing locations.
Complete Guide to Enhanced Sitelinks
Should you upgrade to Enhanced Sitelinks? Our complete guide to Enhanced Sitelinks includes tips, case studies and more to help you with the upgrade.
What Makes Great Content Great?
What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.
Follow Links Vs. No Follow Links: Should You Care?
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.
AdWords Review Extensions: Add Positive Reviews & Testimonials to Your AdWords Ads
Learn how to use the newest Google AdWords extension, Review Extensions, to add positive reviews, awards and testimonials to your AdWords text ads.
Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story
Doing that for about 2 years will make anyone crazy, including me. Maybe I was too young, and maybe too crazy. But I had high standards for myself and I just could NOT see myself doing this any longer.
The Complete Guide to Yelp Reviews: Getting, Removing & More
For local businesses like restaurants and salons, Yelp is an absolute must! Here's your complete business guide to using Yelp.
The PPC Guide for B2B Professionals
Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.
How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
