7 Ways to Use Facebook for Marketing
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.
What PPC Account Managers Say They Do vs. What They Really Do
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
What’s the Best Ad Position in PPC? (Hint: Not Always #1)
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Dynamic Remarketing Ads: The Future of Google Remarketing
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners
What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.
Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...
Five Reasons to Bid on Branded Terms in PPC
Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.
