Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...
Five Reasons to Bid on Branded Terms in PPC
Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.
Content Marketing vs. PR: What’s the Difference?
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
Dear eBay, Your Ads Don’t Work Because They Suck
Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.
Why Your Click-Through Rates Suck
Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.
Google for Mobile: How Google Makes Money from Mobile
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.
3 Reasons Your Keyword Has a Low Quality Score
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!
When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
New Google Ads Offer Extensions Integrate Discount Offers with Search
Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).
