4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing
Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.
Remarketing with Google Analytics
Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.
Google Ads Geotargeting Demystified: Advanced Location Options
As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.
AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
Larry Page Confirms Google Knowledge Graph Conspiracy Theory
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
6 Accounts to Follow on Pinterest (And What You Can Learn From Them)
Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.
How to Drive Google Image Search Traffic That’s Actually Relevant
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Matching the Google Algorithm to Your Traffic Loss
Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.
The SEO Interview: Questions to Prepare for Before Your SEO Job Interview
Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.
The 3 Types of Search Queries & How You Should Target Them
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
