Choosing a PPC Agency: 10 Questions to Ask
Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
Keywords vs. Search Queries: What’s the Difference?
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
Google Correlate: Google Trends in Reverse
The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.
SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
5 Ways to Lower Your Cost Per Action (CPA)
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
The Signaling Theory of Marketing: What Your Actions Say About Your Business
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
