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5 Steps to Get Quality Backlinks for Free

There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.

Ken Lyons
April 1, 2010
SEO

Pros & Cons of View-Through Conversion Tracking

Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.

What Is Cost Per Action Advertising?

Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.

Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

7 Ways to Segment Your Landing Page Visitors

Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.

How We Got a Link from The New York Times

Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.

Ken Lyons
February 18, 2010
SEO

Ten Ways to Improve Your AdWords Click-Through Rate (CTR)

Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.

Google: The King of Disruptive Technology

Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.

Actually, Google, That’s Not What I Meant

Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?

Social Media Interview Series: Alexander Howard

In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.

Elisa Gabbert
January 18, 2010
Social Media

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