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What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads

How to Create a Google Ads Image Ad

Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.

How to Create a Google AdWords Text Ad

Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.

Guide to Google Ads Networks & Devices Settings

Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.

Tom Demers
December 29, 2011 | Paid Search Marketing

11 SEO Tips for Optimizing for Local Search

Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.

Megan Marrs
December 27, 2011 | Local Marketing

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