Is the Internet Making Us Smarter?
Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.
Are Your Keywords Descriptive or Prescriptive?
Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?
Improving Quality Score Part 3: How is Quality Score Calculated?
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
How to Find and Fix Broken Links on Your Website
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
Web Spam: The Definitive Guide
As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.
What’s a Good Click-Through Rate (CTR) for Google Ads?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
How to Determine Your Maximum CPC in Google Ads
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
