Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.
Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.
Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?
Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.
Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.
Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.
Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.
Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.