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Google Ads Location Extensions Guide: Location Extension Targeting Best Practices

Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.

Tom Demers
September 19, 2011 | Paid Search Marketing

9 Google Ad Extensions to Boost Your CTR

Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.

Conor Bond
September 15, 2011 | Paid Search Marketing

How to Use Keyword Research for New Product Development

Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.

Guest Author
September 14, 2011 | Paid Search Marketing

How Does Google Ads Geographical Targeting Really Work?

Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.

Tom Demers
September 12, 2011 | Paid Search Marketing

Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution

Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.

Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?

Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.

Google Ads Express Review: Is AdWords Express Right for You?

Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.

5 Low-Budget Ways to Distribute Your Blog Content

Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.

Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account

Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.

What to Do When Your Google Ads CPCs Are Too High

As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.

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