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What is Multi-Channel Marketing? Pros, Cons & Pro Tips

Multi-channel marketing can improve your marketing results everywhere you have a brand presence. Learn what multi-channel marketing is and why it brings in more customers than marketing through a single channel alone.

Find Your Old Tweets: How to See Your First Tweet

Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!

Elisa Gabbert
October 10, 2013
Social Media

Funny Ads: Weird, Wacky Ads and Why They Work

What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.

Megan Marrs
October 8, 2013
Marketing Ideas

Case Study: The Anatomy of a Killer Quality Score

What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.

Targeting Bilingual & Spanish-Speaking Audiences in Google Ads: The Why & How

Not advertising to the bilingual Spanish-speaking community is a huge missed opportunity. Learn how to target bilingual audiences in AdWords.

Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing

Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.

New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This

Google Voice Search now has new voice commands, letting users be lazier than ever. Learn all about Voice Search including how to use Google Voice Search to search Google.

PPC for Lead Generation: How to Get More Leads with PPC

Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!

Kristen McCormick
September 18, 2013
SEO

PPC Storytelling: How to Make an Excel Bubble Chart for PPC

As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.

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