Blog Category
Paid Search Marketing
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
4 Super-Actionable Google Ads Tips to Try Right Now
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
NEW AdWords Price Extensions Rolling Out of Beta
AdWords price extensions, a powerful new ad formatting feature, will soon be available to advertisers. Here's everything you need to know about the new AdWords price extensions.
Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide
Ad customizers in Google AdWords are a super powerful way to increase click-through rates on sales and specials, and not enough people are using them! We found a way to bulk-create and manage Countdown Customizers that will make your life much easier.
3 Ways to Get Inside Your Prospects’ Inboxes with PPC
Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.
How SaaS Startups Should Be Using Google Ads
If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried. Here are 7 ways to make AdWords work for your SaaS business model.
How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
Industry Reactions to the Big News from #GoogleSummit
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
10 Things You Need to Know About the New Google Maps Local Search Ads
Google has announced big changes coming to Google Maps! Learn all about the next generation of map ads, how the new Google Maps Local Search Ads work, and how this ad type can drive more local foot traffic to your stores.
The 8 Best (Free!) Google Ads Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
Google Expanded Text Ads: 10 Things You Need To Know
Did you know that expanded text ads are 2x bigger than today's AdWords text ads? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
A Sneak Preview of the New AdWords Interface
A new AdWords interface is coming in 2017! Larry Kim takes you behind the scenes at Google for a sneak preview of the brand-new AdWords interface.
5 BIG Changes Coming to Google Ads: Everything You Need to Know
It's a mobile-first world, and Google knows it! Google has announced big changes coming to AdWords, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn all the details, plus how you should make the most of the new features.
7 Totally Underrated Free Google Ads Tools
Ready to diversify your PPC toolset? Add these totally underrated, super-useful free Google Ads tools to your repertoire!
Shopping Ads Now Included in Google Image Search on Mobile
Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!
12 Remarketing Audiences You Should Be Targeting in PPC
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
6 Easy Google Ads Bidding Strategies for Newbies & Math Haters
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
These Coding Skills Will Make Every PPC Specialist More Valuable
You don’t need to be a full-fledged programmer to do PPC, but these basic coding skills will make you a better, more efficient PPC specialist!
Google Maps Now Considered Extension of Google’s Core Search Site
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
!Mas PPC Por Favor! How to Break into Bilingual PPC
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
5 Awesome AdWords Scripts for Beginners
AdWords scripts are a great way to save time and automate part of your PPC workflow. Check out these five free Google AdWords scripts for beginners, to help you track Quality Scores, pause low-performing keywords and other important, repetitive tasks.
5 Lazy Tips to Cut Your PPC Budget in Half
Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.
Spring Cleaning! 4 PPC Account Audit Tips To Save You Money
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!