Home — Blog — 180+ Strategy-Changing Digital Marketing Statistics for 2024
As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. But while we still hate math, we now understand the reason behind always having to show our work: we needed to have the “why” backing how we got to a particular point.
The same goes for digital marketing. You want to know the true reasons why you’re implementing one marketing strategy over another! Our job today is to “show your work” for you, with 165 key digital marketing statistics in five different categories.
With this post in your back pocket, you’ll have the data points to back every marketing decision you make in 2024 and beyond with confidence.
We know we need to prove the point of our work with digital marketing statistics, but here are a few other reasons why making data-backed decisions in marketing is so important:
Statistics help you prioritize your efforts. If you’re implementing a multi-channel marketing strategy, you’ll want to know how certain platforms will perform compared to others. With statistics to back your choices, you’re able to know what channels might require more resources over others.
Digital marketing statistics help you stay competitive. With these data points, you’re able to know what others are doing—which can help you jump ahead of your competitors.
Stay on top of trends. Data reveals patterns and digital marketing trends that can help you to identify strategies and platforms where it might make sense to be an early adopter.
Data can make room for other strategies. When you’re leveraging digital marketing statistics, you have full confidence in what’s going to work. That way, you can spend less time sweating your strategy and focus on other tasks, like auditing your website! After all, your digital marketing efforts will be fruitless without a strong website.
These SEO trends and statistics will paint the industry picture along with where your business fits into it.
How much is the SEO industry worth?
The SEO industry in 2024 is worth nearly $90 billion, up from $75 billion in 2023.
How much traffic does SEO generate?
53% of all website traffic comes from organic searches.
Businesses that blog get 55% more traffic to their websites.
Is SEO still relevant in 2024?
61% of marketers say that generating traffic and leads is their number one challenge…so yes.
As the use of generative AI increases, SEO workflows are changing. For example, while two-thirds of businesses are using AI for content brainstorming sessions, drafts, and outlines, 25% of businesses are worried about the impact of AI on website traffic.
Currently, there are 67 million companies on LinkedIn in 2024—which increased from 55 million in 2023.
There are more than 200 million business accounts on Instagram.
More than 35 million businesses are viewable on Snapchat—a 5 million increase from last year.
What is the fastest-growing social media platform in 2024?
TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2024 social media strategy.
TikTok reached 1 billion active users in just five years (it took Facebook eight!), with 100 million of those users being US-based.
What’s the most popular social media channel in 2024?
The most popular social media platform in 2024 is Facebook, however this can vary based on what types of demographics your business is specifically looking for. Check out our handy image below to see what platform is most popular for your audience and industry:
How much does social media advertising cost in 2024?
While available data does not provide a clear percentage, it’s known that marketing emails are prevalent in inboxes. In fact, there are 2 billion emails being sent per day, with people receiving about 120 marketing emails per day.
Does email marketing still work in 2024?
87% of businesses use email marketing to distribute their content. This makes it the second most popular marketing channel, behind social media at 89%.
Is email marketing growing?
The number of emails sent per day is set to grow by 2 billion in the coming years. This means email will become more popular among users, and inherently marketers too.
78% of marketers said email is important to overall company success.
86% of consumers say they’d like to see more video content from brands they love.
73% of customers are willing to spend more with a brand that has complete transparency online.
76% of brands report having used marketing automation just this past year.
In 2024, 42% of businesses are increasing their investment in AR and VR strategies.
Consumers are 35x more likely to open mobile messages than emails.
Mobile advertising will account for 77% of all digital ad spend in 2024.
Video marketing is on the rise, with 92% of businesses already considering it one of the most important parts of their digital marketing strategies.
U.S. online retail sales are projected to amount to over $1,000 billion by the end of 2024.
Use these digital marketing statistics to guide your 2024 strategy
Next time you need to show the “why” behind your marketing strategies, whip out these handy digital marketing statistics. When you feel like there may be no rhyme or reason to your tactics (I’ve been there) the numbers are there to help. If any of these statistics surprise you and make you feel inclined to readjust your business’s digital marketing strategy, see how our solutions can get help you get ahead of the top 2024 marketing trends!
Susie is the Senior Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!