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Home — Our Top Marketing Tips, Tricks, & Trends

Our Top Marketing Tips, Tricks, & Trends

For over a decade, WordStream has been publishing in-depth, fun-to-read articles and guides on digital marketing with strategic advice and tips you won’t find anywhere else. Here, we’ve surfaced some of our best marketing tips to help you save time, save money, and reach your goals—from search to social and everything in between!

Google Ads
Facebook ads
Cross-channel marketing
Advertising benchmarks

SEO
Content marketing
Copywriting
Marketing strategy
Creative marketing ideas

Social media marketing
Email marketing
Marketing statistics
Tools and learning
AI

Our greatest Google Ads tips

Google Ads gets you in front of your potential customers when they have the highest intent to buy. Use our posts below to master Google Ads for your business!

How to Run Google Ads in 2025 (Step-by-Step)

Get a step-by-step walkthrough on how to set up a Google Ads campaign—from creating your account to launching ads that actually get results–complete with a helpful video tutorial. Read more >>

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11 Reasons Your Google Ads Aren’t Showing (& How to Fix!)

Your ads are missing, your clicks are dropping, and you need answers fast. Here are 11 fixes to get your Google Ads back on track. Read more >>

The 20 Most Expensive Keywords in Google Ads

Google makes 97% of its revenue from ads, but which keywords are the real money-makers? Here’s a look at the priciest terms in PPC. Read more >>

More of our best Google Ads advice

Our most fruitful Facebook ads advice

Facebook is the most popular social media platform in the world. Allowing you to reach a higher volume of highly qualified leads.

16 Awesome Facebook Ad Examples & How to Copy Them

Your ads don’t just compete with other businesses—they compete with baby pics and viral videos. Here are Facebook ad examples that break through the noise (and how you can copy them). Read more >>

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9 Tips to Write the Best Facebook Ads Ever (with Examples)

Writing makes or breaks a Facebook ad. Learn nine copywriting tips (with examples) to boost clicks, conversions, and results. Read more >>

Facebook Ads Not Converting? 9 Common Reasons (+How to Fix)

Learn the most common reasons Facebook ads fail to convert (and get some simple fixes to turn things around). Read more >>

More of our best Facebook ads advice

Our choice cross-channel marketing tips

Here you’ll find ways to use Google and Facebook together, plus tips on other popular platforms like Instagram, LinkedIn, TikTok, and more.

15 Insanely Effective Sales Promotion Examples

Looking for fresh ways to attract and keep customers? These 15 sales promotion examples show proven tactics that work for any small business. Read more >>

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The 30 Best Ways to Promote Your Business at Any Budget

No budget? Small budget? No problem. With these 30 creative promotion ideas, you can grow your business whether you’ve got cash to spend or just hustle to give. Read more >>

12 Ways to Effectively Promote a New Product or Service

Bringing something new to market takes more than a great idea. These 12 proven promotion strategies will help you turn launches into lasting wins. Read more >>

More multi-channel know-how

Our prized advertising benchmarks and money-saving tips

What’s a good conversion rate? How much can I expect to pay if I run Google Ads? How do my ads compare to industry averages? Our benchmark reports answer all of these questions and more, for search, display, shopping, and social ads.

Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry

Wondering if you’re overspending on Facebook ads? Check out the latest benchmarks and trends so you know exactly what to expect, plus get expert tips for even better results. Read more >>

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Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares

Get conversion rate benchmarks across Google and Facebook ads, with industry-by-industry breakdowns to guide your optimization efforts. Read more >>

Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry

Search ads are getting pricier. Are yours performing as well as your competitors’? Our 2025 benchmarks show you where you stand and where you can improve. Read more >>

More actionable benchmarks and tips

Our best SEO and website optimization tips

Your website won’t help your business grow if it doesn’t show up in online searches. Use our top SEO tips to improve your rank on Google and increase your traffic.

What Is SEO? A Search Engine Optimization Guide

This complete guide explains what search engine optimization is, how it works, and the best strategies to drive more traffic to your site. Read more >>

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10+ Free Ways to Get on the First Page of Google

Page two is where websites go to hide. Use these 10+ free strategies to land at the top of Google’s rankings and get found fast. Read more >>

13 Google Business Profile Optimizations to Rank Higher in Local Search

Your Google Business Profile is one of the best free tools to attract local customers. These 13 optimization tips will help you rank higher and get more clicks. Read more >>

More SEO savvy

Our top content marketing tips

Content is the lifeblood of any marketing strategy. It’s simply not possible to convey your value to potential customers without it. Below you’ll find our top posts on all types of content, from blogs to videos and everything in between.

How to Write a Case Study (+10 Examples & Free Template!)

Case studies don’t have to be boring. This guide shows you how to write compelling case studies, complete with 10 examples and a free template to get started. Read more >>

Person typing on a laptop.

How to Write an Awesome Blog Post in 5 Steps

From planning to publishing, here’s your no-fluff guide to writing blog posts that engage, rank, and drive results in just five steps. Read more >>

5 Easy Ways to Write an Irresistible Introduction

Strong headlines get the click, but strong introductions keep readers hooked. Here are five proven ways to start your content off right. Read more >>

Our best copywriting tips and tricks

A business is only as successful as its ability to communicate the right message in the right manner. Browse our collection of tips, techniques, and creative word lists to fully leverage the power of the pen.

21 Unforgettable Advertising Slogans (with Takeaway Tips!)

Just do it. Think different. Keep going. See why these 21 slogans worked and how to create an unforgettable slogan of your own. Read more >>

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13 (Really) Good Elevator Pitch Examples + Templates

Need to sell the benefits of your business in 30 seconds or less? These 13 elevator pitch examples and templates will show you how it’s done. Read more >>

7 of the Best Value Proposition Examples We’ve Ever Seen

Discover seven standout value proposition examples that clearly communicate why customers should choose one brand over another and learn what it takes to create one for your business. Read more >>

More copywriting tips and word lists

Our smartest marketing strategy tips

What are the best marketing channels for your business? What should you know about your competitors? Get your marketing strategy on firm footing with these guides and how-tos.

The 11 Best SMART Goal Examples for Business

SMART goals turn vague ambitions into achievable results. See 11 examples you can adapt to strengthen your business planning. Read more >>

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12 Illuminating Real-World Target Audience Examples

Who are you really talking to? These 12 target audience examples shine a light on how to connect with the right people in the right way. Read more >>

9 Expert Tips to Make Your Marketing Budget Last All Year Long

Turning your marketing off during slow months is a mistake. Instead, try these nine pro tips to make your budget last all year. Read more >>

More tips to inform your marketing strategy

Our most creative marketing ideas

Creative marketing not only attracts customers, but it’s fun to do! Here are our best ideas and tips to help you march to the beat of your own drum.

268 Catchy & Creative Business Name Ideas

A great name can make your brand unforgettable. Steal inspiration from this massive list of 268 creative business name ideas. Read more >>

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13 of the Most Persuasive Ads We’ve Ever Seen

Peruse this list of 13 persuasive ads that nailed the art of influence and learn what makes them so effective for winning customers. Read more >>

37 Thank You for Your Order Messages, Templates & Images

Your customers deserve more than a boring “thanks.” Here are 37 heartfelt and fun thank you messages (with templates and images) to make them smile. Read more >>

More creative marketing ideas

Our smartest social media marketing tips

Social media allows you to bring your business to life—to have a tangible personality that your audience can connect with. Use our social media marketing articles and tips to get the most out of these platforms.

How to Create a Winning Social Media Strategy (+Template)

Learn the exact steps to build a social media strategy that cuts through the noise—plus grab a free template to guide your plan. Read more >>

184 Best Instagram Bio Ideas, Examples & Templates

Stuck on what to put in your Instagram bio? Get 180+ creative ideas, quotes, and templates to make yours stand out. Read more >>

How to Do a Social Media in 6 Steps (with Template)

Keep your social media profiles consistent, secure, and effective with this six-step audit and free template. Read more >>

More social media marketing tips

Email marketing tips

As important—if not more—than social media is email marketing. In fact, according to Litmus, four out of five marketers would rather give up social media than email. Follow the tips and strategies in these posts to succeed with this MVP marketing channel.

How to Write a Follow-Up Email (+12 Examples & Templates)

Following up doesn’t have to feel awkward. Use these 12 email templates to stay professional, polite, and persuasive. Read more >>

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The 177 Best Email Subject Lines & Templates

Billions of emails get ignored every day. Make sure yours stand out with 177 proven subject lines and ready-to-use templates. Read more >>

19 Holiday Emails for Customers (Templates & Examples!)

Show your appreciation this season with 19 holiday email templates and examples that strike the right balance of warm, festive, and authentic. Read more >>

Marketing stats to reference

The numbers don’t lie, and we’ve got lots of them—plus insights! Use these statistics lists to guide your marketing strategies, from advertising to video and everything in between.

180+ Powerful Digital Marketing Statistics

Make smarter marketing moves this year with 180+ digital marketing statistics covering SEO, social media, email, ads, and more. Read more >>

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34 AI Overviews Stats & Facts

Google’s AI Overviews are shaking up search and your site traffic. These 34 stats reveal what’s really happening (and what it means for you). Read more >>

101 SEO Stats to Reference Everywhere

Get 101 fresh SEO stats that reveal the latest trends in traffic, rankings, mobile, local, AI, and more. Read more >>

More stats here

Tools and learning

We’re not the only ones who provide great tools and advice! Whether you’re a beginner learning the ropes or a seasoned marketer looking to further your skills, our tools and course roundups have something for everyone.

The 11 Best AI Copywriting Tools (Free & Paid)

From blog posts to emails, these 11 AI copywriting tools are changing how businesses create content. Here are the ones that are worth your time. Read more >>

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The 8 Best Tools for Finding Competitor Keywords

Want to know what keywords your competitors are ranking for? These eight tools make it easy to find out. Read more >>

11 Free Google Ads Tools You Didn’t Know About (But Should)

Save money and boost performance with 11 free Google Ads tools to help you manage campaigns, improve ROI, and uncover hidden opportunities. Read more >>

More tools and resources

An abundance of AI ideas and insights

AI has proliferated into every aspect of modern marketing. From crafting creative content to producing the perfect promotion plan, these guides will help you find the tools, tactics, and prompts to do it better with AI

6 Ways to Get More AI Referral Traffic (& Track It!)

AI platforms like ChatGPT, Perplexity, and Gemini are starting to send traffic to websites. This post breaks down six practical strategies to get more referral traffic from AI search and shows you how to track those visits in your analytics. Read more >>

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200+ Best AI Prompts Any Business Can Use

Get 200+ ready-to-use prompts for ads, SEO, social media, email, and more, you can use to save time and get real business results from AI tools. Read more >>

44 AI Image Prompts to Elevate Your Marketing Creative

Ditch the boring graphics. These 44 AI image prompts will help you cook up fresh, eye-catching visuals your audience can’t ignore. Read more >>