Blog Category
Paid Search Marketing
AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
Advanced Search Query Mining Part 1: The Power of Search Queries
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Google’s Broad Match Modifier: Who Should Use It, Why, and How
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
Keyword Research for Email Marketing
Learn how you can use keyword research to write better, more persuasive email marketing messages.
High-volume keywords vs. low-volume keywords
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
Using Enhanced CPC and Third-Party Bid Management
Learn the benefits of using bid management software along with Google's new Enhanced CPC to lower your bids and cost per click.
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What Is Modified Broad Match? Using the Broad Match Modifier in PPC
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
How to Exclude an IP Address: AdWords IP Exclusion Tool
Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.
Improving Quality Score Part 3: How is Quality Score Calculated?
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
What’s a Good Click-Through Rate (CTR) for Google Ads?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
How to Determine Your Maximum CPC in Google Ads
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
5 Tips for Passing PPC Certification Exams
Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.
What Is Cost Per Action Advertising?
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
Rotating Ads vs. Optimizing Ads: Which Is Better?
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
Ten Ways to Improve Your AdWords Click-Through Rate (CTR)
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Google: The King of Disruptive Technology
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Actually, Google, That’s Not What I Meant
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
What, Exactly, Determines Your PPC Keyword Price?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
License to Rank: Google’s Silly Love Affair with Exact Match Domain Names
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
Brand Query Management: Make Sure Your Brand Rules the SERPs
Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).