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Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.
With the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.
As 2019 nears, we highlight the top 10 most significant changes to Google Ads this year.
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
To help you make sure you’re getting the most out of your Google Ads account, we're sharing three surprisingly common issues we see when auditing Google Ads accounts – and we're going to tell you how you can fix them.
It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.
Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Here, we're featuring the top 10 trends that 28 industry leads expect to see next year.
Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.
Here’s what you need to know about ITP 2.0 and what you need to do to make sure you’re tracking all of your conversions.
Here, we explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.
Joy to the world, Black Friday promotion extensions are here to stay! Here’s how to use them in the 2019 holiday season.
Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.
After ten years and millions of dollars, we've learned a lot about how to do Google Ads right! Here were our six worst budget-burning Google Ads mistakes so you can avoid them.
Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.
If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.
If you’re looking to grow your awareness, start by using the free data we have in Google Analytics. Here, we explain how to use audience reports to find new targeting options so you can reach a bigger and better audience.
With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.
Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.
In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.
Managing a Google Ads account can be a lot of work. Luckily, there are some ways to help automate your accounts built right into the platform. In this post, we walk you through Google's automated rules feature and give tips along the way to help you become an expert in no time.
Most people don’t realize that it’s easy to get started with Google Ads Scripts, even if you aren’t a techie whose greatest love is writing code. In this post, we walk you through three different ways you can use Google Ads Scripts, point out the pros and cons you need to know for each option, and even suggest some example scripts to get you started.
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Google has begun restricting ads from all third-party tech support providers globally. If your tech suppor ads have been suddenly pulled from Google, here's what you need to know.
Starting in October, your exact match keywords are going to get even less exact -- again! Mark Irvine reviews the changes to how exact match keywords work and offers five ways to prepare your Google Ads account for the changes to exact match.