Blog Category
Social Media
11 Creative Strategies for Facebook Ad Targeting After the Changes
Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!
5 Ways to Cut Your Cost per Lead on Facebook Ads
With Facebook ad costs rising, B2B lead generation is getting more expensive—so you need to start spending smarter. Here are five ways to cut your Facebook ads cost per lead, including audience targeting, landing page copy, and more!
7 Ways to Upgrade Your Social Media Marketing Strategy
Social media is always changing, so your social media marketing strategy should be, too. Here are seven ways to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!
The Beginner’s Guide to Facebook Ads for Entrepreneurs
For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.
How to Share Deals & Drive Sales with Facebook Offer Ads
Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!
The Easy Guide to Social Media for Small Business
Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!
The Complete LinkedIn Advertising Cheatsheet
If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!
4 Facebook Messenger Marketing Strategies You Have to Try
Facebook Messenger is quickly becoming a widely used marketing tactic. Here we're sharing the top four strategies that you need to try, including comment guards, chatblasts, and more.
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!
Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons
Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.
![Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/2019-Facebook-Ads-Virtual-Summit-Share-Banner-740x387-1.png)
Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]
Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.
Top 12 Social Media Marketing Tools for 2019
Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.
LinkedIn Rolls Out Interest Targeting for Advertisers
LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!
5 Facebook Lead Ad Examples to Learn From and Copy
Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.
The Ridiculously Useful Guide to Snapchat Ads
In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.
How to Get High-Quality B2B Leads with Facebook Ads
Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.
Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)
We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.
Facebook Campaign Objectives: What Every Advertiser Needs to Know
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
The Ultimate 7-Step Facebook Ads Account Audit
Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.
The Complete Guide to Instagram Analytics
In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
Google Is Finally Sunsetting Google+: Here’s What It Means
Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
Navigating the Algorithmic Learning Period in Google & Facebook Ads
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Get Visible: Using Paid Search & Social for Brand Awareness
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.