Blog Category
Social Media
7 Facebook Retargeting Tactics You Must Try
Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!
5 Data-Backed Tips for Writing Great Facebook Ad Headlines
Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!
Facebook Removes Ad Targeting Options – Should You Be Worried?
Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.
The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)
Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.
Instagram Marketing Strategy 101: 4 Steps to Success
With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.
Everything You Need to Know About Instagram Story Ads
Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.
Why Facebook Story Ads Could Mean Big Changes for Advertisers
The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.
Top Secret: How to Get Free Leads from Facebook
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.
22 Facebook Marketing Tips for Small Businesses on a Budget
Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.
5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!
IGTV: How to Take Advantage of Instagram’s Bold New Format
Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.
Facebook Ads for Non-Profits: 8 Money-Saving Tips
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
Linkedin Carousel Ads Have Arrived
Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.
The Secrets of the Instagram Algorithm – Revealed!
In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.
7 Facebook Engagement Strategies to Get You More Customers
The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.
How to Create Awesome Facebook Carousel Ads That Convert
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads
Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.
Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature
Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.
How to Create Captivating Instagram Videos
Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.
5 Awesome New Features Coming to Facebook Ads
You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!
How to Create Uber-Engaging Facebook Canvas Ads
Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.
A 3-Step Process to Generating (Free) B2B Leads on LinkedIn
With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!
Big Changes to Facebook Custom Audiences: What You Need to Know
Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.
3 Killer Facebook Ad Types You Probably Aren’t Using
It’s easy to stick to the same old Facebook advertising strategy, but why not give yourself a competitive advantage? Do it with these three killer, underutilized Facebook ad types!