Blog Category
Paid Search Marketing
Deduping Keywords: How to Identify & Remove Duplicate Keywords
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Quick Guide to Google Grants: Google Ads for Nonprofits
Learn all about the Google Grants program, which provides free ad spend for nonprofit organizations, including eligibility and tips for succeeding with Google Ad Grants.
How to Compete in AdWords: Improve Results Without Just Raising Bids
Are you staying competitive in AdWords? Learn how to get your Google ads at the top of the page WITHOUT just bidding higher in this guide.
How to Survive the Google Ads Advanced Search Exam
Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.
The Complete Guide to Google Remarketing Best Practices
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
RIP Google AdWords Editor??
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
Holiday PPC Planning: Three Advanced Strategies for AdWords
Learn advanced strategies for acing your holiday AdWords campaigns, including making use of new ad extensions, Product Listing Ads, and Dynamic Remarketing.
The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays
Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
Google Pushing Holiday Retailers to Use Both Text Ads & PLAs
Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.
Complete Guide to Geotargeting & Local PPC
Make your Google Ad budget go farther by focusing your ads where they count! Learn how to set up and manage a local PPC campaign in our complete guide to Google Ads geotargeting, including tips and best practices for more effective local PPC.
Google Ads Holiday Planning for 2019: How to Use the Automate Feature
Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.
Clearing Up Negative Broad Match in Google Ads
Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.
Google Ads Impression Share: Understanding and Improving Your Impression Share
Learn what impression share is and how you can improve it today.
What the New AdWords Ad Rank Algorithm Really Means
The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.
Top 5 Ways You’re Leaking Money in AdWords
Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.
Case Study: The Anatomy of a Killer Quality Score
What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.
Targeting Bilingual & Spanish-Speaking Audiences in Google Ads: The Why & How
Not advertising to the bilingual Spanish-speaking community is a huge missed opportunity. Learn how to target bilingual audiences in AdWords.
Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing
Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.
New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This
Google Voice Search now has new voice commands, letting users be lazier than ever. Learn all about Voice Search including how to use Google Voice Search to search Google.
PPC for Lead Generation: How to Get More Leads with PPC
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.
PPC Storytelling: How to Make an Excel Bubble Chart for PPC
As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.
PPC Budget Guide: Are You Spending Your PPC Budget Wisely?
Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.
Bid Stacking in Google Ads: How to Pay Less When Using Multiple Match Types
Bid stacking is a tactic that allows you to use multiple match types and maximize your budget. Learn how to stack your bids in Google AdWords.
Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score
Looking for Quality Score hacks? Here are three easy, sneaky ways to increase your Google AdWords click-through rates and Quality Scores.
What Is Mobile Marketing & Why Does it Matter So Much?
What is mobile marketing and why is it essential for your marketing strategy? Read on to learn the major types of mobile marketing, mobile marketing stats, how mobile marketing works and why you can't afford to miss out on the mobile marketing trend.