Blog Category
Paid Search Marketing
Why Your Click-Through Rates Suck
Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.
Dear eBay, Your Ads Don’t Work Because They Suck
Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.
3 Reasons Your Keyword Has a Low Quality Score
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
New Google Ads Offer Extensions Integrate Discount Offers with Search
Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).
4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing
Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.
Remarketing with Google Analytics
Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.
Google Ads Geotargeting Demystified: Advanced Location Options
As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.
AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
Larry Page Confirms Google Knowledge Graph Conspiracy Theory
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
Why Use Google Ads? Here Are 10 Reasons
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
24 of the Most Surprising A/B Tests of All Time
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.
What to Do if Google Ads Says Your Landing Page Experience Is Below Average
Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.
How to Set Your AdWords Budget: New Shared AdWords Budget Options
A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?
Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.
25 Fast Facts About Google Ads
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
Google People Search Engine?! How I Taught Google Search to People Search
What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.
The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account
Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.
Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
Google Ads Account Access: How to Manage Your Google Ads Account Access & Settings
Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.
Google AdWords Billing: Know Your AdWords Billing Options
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.
AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream
Learn three tips for writing better AdWords text ads and how WordStream's text ad authoring tools can help you adhere to PPC ad writing best practices.
The Evolution of Google AdWords – A $38 Billion Advertising Platform
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
Quick Guide to the Google AdWords Ad Preview & Diagnosis Tool
Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.
Quick Guide to the Google AdWords Contextual Targeting Tool
Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.