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While we want to say posting pictures of your cutest canine clients is all you need to do to drive customers to your business, unfortunately, it’s not a foolproof plan of attack. Regardless, there’s plenty more you can do to boost your company’s marketing performance, and we’re here to throw a few tips your way.
Dog owners are crawling the internet for advice and guidance on how to resolve their dogs’ most unruly habits, so your first step should be in their shoes. What kinds of things do your customers need help with most frequently? What are the most common issues you see with customers, and how are they normally asking for help? If you understand the inner workings of the minds that make up your target market, you can start to hone in on the best keywords to bid on, and the most appropriate bids to set in your paid search campaigns. That way, you can ensure you’re reaching the people behind the google searches most likely to convert into customers. Mastering search engine optimization is huge for getting an extra edge over your competition, even if it’s just a matter of beating them to the same leads.
Once you’ve done some solid SEO work and feel confident that you’re showing up for a worthwhile audience on search engines, keeping those leads on your website should be the next thing on your list. Make sure your value proposition is featured and easily identifiable, your landing pages are clean and user-friendly, and your site is easy-to-navigate from all angles. SEO doesn’t end in keyword research and ad copywriting, so bulk up your website to improve that search engine rank! Now that those landing pages are all cleaned up, let’s talk about what bulking up your website can mean for you.
If they haven’t searched it themselves, anyone that has ever owned a dog can at least relate to the “how do I make my dog stop destroying everything in my house and ruining my life (but I still love him so much)” Google search. The fact of the matter is, people consistently turn to the internet for answers to their questions, guides for their challenges, and expert advice. Think about your customers most burning questions, and answer them in the form of blogs and downloadable guides! For example, as a dog training business, your blog could have “Teach Your Pup How to Rollover in 10 Easy Steps,” or even “8 Foods to Never Feed your Dog.” The possibilities are endless, and becoming a reputable source of information will not only continue to help you up your SEO game, but it can assist you in building a recognizable brand with a loyal following.
Featuring customer testimonials and reviews on your site is another great way to turn leads into customers. Customers really value transparency and trust the voices of people once in their shoes, especially in an industry where satisfaction isn’t so easy to assume. Hearing and seeing that your training worked for someone that was once in the same boat can go a long way for someone deciding which service to choose.
And lastly, don’t skimp on those adorable pictures of your canine clients we mentioned earlier. Being a company working directly with the universal consumer soft-spot that is pictures of puppies online, you’re sitting on a goldmine of visual content for social media profiles. Consider running photo contests or even featuring some of your cutest four-legged clients in the form of customer spotlights. Whatever it may be, focus on using social media as a platform for your audience to engage and communicate with your brand.
For more dog training marketing tips, tricks, and trends, check out the WordStream blog.