Real Estate Marketing Tips & Tricks
Our hope is that the above list of popular real estate keywords will make your real estate marketing journey a little less tedious. Knowing which keywords to target in your organic SEO campaigns and which terms to bid on in your paid campaigns is the first rung on the ladder of unit-selling success.
Here are a few more tips and tricks to help you reach your real estate marketing potential.
Focus on great real estate imagery
First thing’s first: when it comes to selling units or finding renters, the name of the game is great photography that really puts the beauty of the property on display. Hire a professional photographer to take interior and exterior shots. Worst case, borrow a nice camera (if you don’t already have one) and do it yourself. Either way, it’s imperative to have your unit looking its best when it hits the open market.
Video marketing for real estate businesses
Don’t limit yourself to still shots, though! There are two types of video that can really endear your brand and your product to consumers: virtual tours and animated shorts. A virtual tour of the property you are selling will help prime consumers pull the trigger when they ultimately visit the space in person.
At the same time, you’ll be systematically weeding out the people who would come see the space, decide it’s not everything they hoped it would be, and walk away—thus saving you the time and the hassle. Either way, you’re giving people all the information they need to make an educated decision.
In a world of back-alley Craigslist deals and Zillow horror stories, animated shorts are an effective way to make a potentially intimidating process palatable for your customers. They’ll identify your brand as the one that makes them feel all warm and fuzzy inside when they’re hunting online for apartment units. Craft a friendly and Disney-like aesthetic, write copy that describes the process in an equally friendly tone—i.e., “here’s how we’re going to find you the living space that perfectly suits your needs”—and place the final product smack-dab in the middle of your home or landing page.
Brand awareness in the real estate industry
Like most industries, succeeding in the real estate game has a lot to do with brand exposure. There are a number of massively effective ways to maximize your brand exposure and grow your profits.
One thing to consider is a partnership. Partner with other businesses or smaller organizations within the community. Put your logo on a youth soccer team’s jerseys; on flyers at a local festival; on a landscaping company’s biweekly newsletter; on pens and pencils that you throw defiantly from a helicopter above the city; on the helicopter.
Make use of Zillow
Finally, get on Zillow! Sites like Zillow account for 48% of all site traffic for real estate searches, and Zillow itself is probably the most reputable. It’s essentially the Yelp of real estate—it has created somewhat of a monopoly within the market, so you can choose not to deal with it, but you’re going to inevitably miss out on some leads if you do. Sometimes it’s best to play ball with the big dogs!
For more real estate marketing tips and tricks, check out the WordStream blog.