Gift Marketing Tips and Tricks
When people take to the web to find the best gifts for their loved ones, there’s plenty of options for them to choose. Just by searching “gifts for men,” consumers are immediately provided with 528,000,000 search results vying for their attention. Succeeding in an industry with such high levels of competition requires an extra edge, and your marketing strategy can be just that.
Good keyword research can fuel your content strategy, improve your rank in search engines, and drive more valuable traffic to your site. Targeting more popular and less competitive keywords is your best play, but make sure they’re all highly relevant to your industry and specific value proposition. Relevance in your keywords is crucial, and it ensures you’re driving worthwhile traffic to your site while also providing a more efficient experience for searchers.
Consider implementing negative keywords into your ad campaigns to weed out the searchers you can’t so much help. If you exclusively sell gifts for men, putting “gifts for women” as a negative keyword will stop your site from popping up in those search results as well, saving you money and time you can spend on customers with more relevant intent.
If you’ve got a strong SEO, make it stronger by consistently adding new content to your site. Relevant content can help you reach your audience, but it can also do wonders for your brand recognition and overall site traffic. Gift ideas for specific receivers are all over the top keywords in the industry, so consider adding gift giving guides/ideas to your site for different occasions and types of people.
Most users decide to stay or go within seconds of arriving on a site, so yours needs to stand out. Top-notch visuals, easy site navigation, clear CTA’s, and banner ads to incentivize leaving an email address are all sure-fire ways to keep traffic on your site. Breaking down the gifts you sell by demographics like age and interest can make it easier for users to find what they want, heightening your chances of keeping them around long enough to convert them into customers.
Beyond keyword research, there’s a lot more you can do to optimize your marketing strategy. Consumers have plenty of options to choose from once they begin their search, so make their buying experience as user-friendly as possible to increase sales. The online shopping industry is booming, as more and more people turn to the convenience of retail at their fingertips. By 2021, global ecommerce sales will surpass $4 trillion, having grown nearly 250% since 2014. Get on board with the trends of modern consumers and ensure you have a platform compatible for both desktop and mobile selling. But, you can go further in your reach to cater to your target market in more ways than one.
Your social media should reflect the same messages as your website and online advertising, but don’t be afraid to go a little off script. Your customers will appreciate having an accessible brand to communicate and engage with, and your site will benefit from some extra reach. The average American spends over $950 on gifts during the holiday season alone, so getting creative with promotional efforts and discounts is a great way to make your social game more engaging.
Social media isn’t just useful for communicating with your audience, it can also help you shape and understand your target demographic even further. A lot of social media platforms have tools to target specific audiences based around life events, location, interests, and more! Using this to your advantage can expand your target market more than you thought possible, and it’s super easy to track.
For more gift marketing tips, tricks, and trends, check out the WordStream blog.