Aerospace Marketing Tips and Tricks
Strong keyword research helps you out of the gate, but there’s a lot more you can do to stand out in ultra-competitive aerospace industry. Implementing a comprehensive marketing strategy, while sometimes daunting, can really be a difference maker in your business’ success against competitors.
Like I said, strong keyword research should be your first step. Now that you have this beautiful list of relevant aerospace keywords at your disposal, think about what’s worth it for your business to bid on. You can improve your SEO by bidding on more relevant keywords and search terms that will generate results for your business, and by integrating those keywords into the landing pages and content on your website.
Move over cold-calling, inbound marketing is here to stay. This means making leads come to you, and getting them to bite is the first move. Blogging expands your SEO footprint and helps you improve your ad rank on search engines, so it’s a great way to put your brand on people’s radar. To convert page visits, produce some white papers and guides surrounding industry topics or points of confusion, and add a short form required to be filled out in order to download. This way, leads take 5 seconds to fill out their email address and now they’re in your system as potential customers.
Content marketing and blogging in particular are fairly new friends to the aerospace industry, but the truth is in the numbers. A study by Hubspot found that over 90% of B2B purchases start with an Internet search, and companies that blog get 55% more website traffic than those who don’t.
Your competitive advantage is what can set your brand apart from its competition, so focus on understanding and advertising your own. What can your business do for customers that others can’t? What makes your product superior to the rest? Remember to speak your customer’s language and communicate your best features through the benefits they offer, better, how they can improve the lives of your customers. Find out what your customers value most about your business, and advertise that first and foremost. Testimonials, referrals, and reviews are a great way to back up your bark, so prominently display those that you have on your website and ask your customers and partners for them when you can.
The aerospace industry has stuck to traditional marketing channels longer than most, but players are starting to see the huge value of implementing some more integrated campaigns and strategies. Successful brands are starting to take advantage of the more targeted results that can result from digital marketing efforts, including the use of social media as a part of brands’ marketing strategies. On social media platforms, you can target your message to a specific audience you see most fit. With endless geographic and demographic targeting, delivery of certain messages to a specific audience is more possible than ever before. Goodbye, blind message blasts, hello, measurable and targeted campaigns.
For more aerospace marketing tips, tricks, and trends, check out the WordStream blog.