Women's Fashion Marketing Tips and Tricks
Consumer trends in women’s fashion are constantly changing, making it a tricky but exciting industry to market within. So, how do you successfully market to an industry where today’s hottest trends can just as easily become tomorrow’s worst fashion blunders? You equip your business with a marketing strategy superior to the rest; from emphasis on SEO all the way to to customer engagement.
Because customer preferences and search queries in the industry change frequently, you’ll need to stay on top of keyword research to stay relevant and rank favorably in search engines. Competition in the industry is high, so delivering a strong value proposition is crucial to differentiate your business from the rest.
In terms of online advertising, your best bet is to keep headlines and descriptions clear and concise, but don’t forget to include a call-to-action and version of your value proposition across each one. Cast a wider net with your use of keywords by using both short and long-tailed, with the short-tailed being more generic and high-volume, and a bigger emphasis on specificity in your long-tail keywords. Pay attention to search data to assist you in search engine optimization, and don’t be afraid to use supportive data to make changes in your campaigns!
Now, strong keyword research is make-or-break for driving traffic to your website, but keeping traffic there long enough to convert it into paying customers is a balancing act between more channels than just the landing page they started at. First things first: ensure you’re operating with an eye-catching and easy-to-navigate website, starting at the home page. 60% of shoppers make purchases online, so having a clear call-to-action and purchasing process within your site can go a long way in the success of your business.
Another great tool for any retail marketer is Google’s Shopping feature, where you can create campaigns to directly advertise your products through search engine result pages. Considering the fact that over 23 million searches occur on Google every day, advertising through Google shopping campaigns may be just what your company needs to drive more conversions.
Staying on top of changing consumer preferences and trends in the industry requires a solid understanding of your customer base. By creating buyer personas, you can better understand the purchasing habits of your customers and tailor your marketing appropriately. If you’ve organized buyer personas and think you’ve got a pretty good idea of what your customer base looks like, start engaging with them via social media! You can respond directly to questions or comments, and track engagement on different platforms. When it comes to getting to know your customers, social media can be your best friend.
Nowadays, social media is playing a huge role in swaying consumer purchasing habits; so much so that according to Instagram, 60% of people say they discover new products on the platform, and 75% of users take further action after being inspired by a post they saw. An omni-channel presence can only increase your potential reach, so get those social media profiles firing. Posting promotional opportunities as well as alternative content to endorse your brand can do wonders for driving more traffic to your site and converting leads into customers.
For more womens fashion marketing tips, tricks, and trends, check out the WordStream blog.