Casino Marketing Tips and Tricks
In the business of casino marketing, you’ve got a lot of competition. The good news? A superior marketing strategy can provide your business with the extra edge it needs to set itself apart from the competition, and we’ve got some tips to get you started.
Strong keyword research is not only your first step towards setting yourself apart from your competition and driving leads to your business, but it’s the first step in understanding your target market a little better. What kinds of things are they searching for most often? What questions are they asking the most? What do they value most in their decision process, and how does your business identify and provide them with exactly that? These are all questions you should ask yourself while you’re deciding which keywords to bid on and throughout the entire process of maximizing your SEO.
John Gagnon has cited one case study where brands that bid on their own keywords saw a 32% increase in clicks compared to those that relied on organic search alone. So, if you’ve got a recognizable brand on your hands, bid, but remember that smart competitors will outbid you on your own keywords if you let them.
So, you’ve got a solid SEO strategy in place, and it’s doing a decent job helping you drive potential customers to your site. What next, you ask? Build your brand! Engage with your customers! Bulk up your website! There’s a lot you can do to market your business and promote it’s success, and it all starts with the people that make it all possible; your customers. A customer-centric focus in your marketing will only benefit all parties involved. By putting in the extra effort to know and care for your customers needs, you’ll get a better idea of how to effectively market to your audience, and they’ll trust your brand more to advocate for and repeat their business.
It’s safe to say casinos have a lot of repeat customers, so your remarketing efforts should be up to par. Consider implementing email marketing campaigns into your marketing strategy, promoting repeat customer promotional opportunities, referral programs, or even ambassador programs. Provide an opportunity for customer reviews, conduct surveys on improving your customer service and experience, or even create a system where customers can rack up points for every visit. These efforts can all encourage a positive brand image through rewarding customer loyalty. Your customers are your best voice, so make them a priority and it’ll benefit you both in the long run.
Building your brand image isn’t just done in the interactions you have with customers, or the copy in your advertisements, but in pretty much everything you do. Social media can be an extra aid in humanizing your brand, making it more accessible/engaging, and putting it in front of your audience as much as possible. Build profiles on multiple platforms, and take advantage of tools that can create certain audiences through demographics segmenting or targeting locations; the possibilities are endless. Not only does social media give you the opportunity to engage with your customers in real-time, but it can help you target potential users and track patterns in their behaviors. Social media can be your best friend, so get to know it really, really well.
For more casino marketing tips, tricks, and trends, check out the WordStream blog.