5 Hot Blog Design Trends in 2017

On May 30, 2017
8

From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.

Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design.

 Blog design trends 2017

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
4

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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4 Surprising Benefits of Content Marketing

On April 25, 2017
3

It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems.

But did you know there are plenty of other, not-so-obvious benefits to content marketing as well?

 Benefits of content marketing

Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign.

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23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

On April 17, 2017
11

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.

 Content marketing stats

Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

Shame they’re all false.

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How to Write a Case Study Prospects Actually Want to Read

On April 3, 2017
3

The case study has long been a staple of marketing departments everywhere.

However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.

 How to write a case study

In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read. We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.

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7 Traits That REALLY Define High-Quality Content

On March 15, 2017
5

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).

donkeys vs unicorns

Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise.

But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you're creating quality content, right? So ... why are most of your content still failing?

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4 Super-Effective Content Syndication Strategies for Bloggers

On February 16, 2017
8

Syndicated content sometimes gets a really bad rap in our industry.

content marketing syndication

Well, I've got a confession to make. I love content syndication, and I cannot lie.

You should, too – and here's why.

First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

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18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

On December 15, 2016
0

For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest news from the ever-changing world of digital marketing, but when you’re craving content with a little more substance, where do you go?

Medium.

 Best marketers on Medium

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The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
3

I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

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Making the Case for Controversial Marketing: 5 Questions to Answer

On October 6, 2016
5

“Eh, I don’t like the sound of that.”

If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the value of inbound marketing: Not only is it one of the most cost effective marketing strategies, but it can also generate high levels of awareness and drive conversions – particularly through something viral.

controversial content marketing

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