You are here

5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns

Phone calls are new territory for paid search marketers. Sure, you can rattle off your average CPC, CTR, and CPA. But do you know your cost per call conversion and other call metrics? Do you know if your call conversions are turning into revenue? To help get your call tracking up
January 22, 2015
0
Anonymous
Infographics
Paid Search Marketing

Five Ways Twitter Analytics Can Make You A Better Marketer

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years. If you’re anything like me,
January 21, 2015
1
Twitter

4 Email Marketing Mistakes that Make Your Members Hit 'Unsubscribe'

We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our best advice on creating effective email marketing campaigns, including tips on: Finding free customizable email templates Crafting a more open-able subject line
January 20, 2015
8
Marketing Strategy

6 Strategies to Add to Your Social Media Marketing Plan for 2015

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family
January 19, 2015
10
Social Media

Customer Spotlight: Quick Mobile Fix

Sharing our PPC knowledge is a big part of what we do here at WordStream, but there’s no substitute for learning from real-world examples. It’s one thing to read about PPC at the WordStream blog or learn some new techniques in one of our webinars, but it’s another thing entirely to
January 16, 2015
1
Search Engine Marketing
WordStream

Pages