You want a stellar looking email newsletter, but starting from scratch sure can be tough. Thankfully you don’t have to go at it alone – there are plenty of high-quality, free email marketing templates that can help get you on your way to a classy, customized email newsletter that clients and customers will love!We’re bringing you seven sources of great free email newsletter templates.
Which one will you fall in love with?1. 99 Designs: 3 Email Templates for Various Uses99 Designs offers three free email templates (a newsletter template, a promotional template, and an email notifications template). Each template comes in four different colors: green, blue, orange, or grey.To use these free email marketing templates, just download, unzip, and import the template files into a email mark... > Read more
Welcome to Day 12 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For our final entry in the 12 Days of Experts series, we wanted to do something a little different.
Earlier this year, I spoke with John Gagnon, Microsoft's Bing Ads Evangelist, about the future of Bing Ads to coincide with the launch of WordStream's Bing Ads Performance Grader. I've no doubt that you'll find John's perspective on Bing Ads as fascinating as I did.From its humble beginnings running Overture and Yahoo! ads on the MSN Search network to its present incarnation, Microsoft’s online advertising platform has c... > Read more
There isn’t a one-size-fits-all approach to making social media work for your brand, but there are four elements that work together to determine the success of a social media strategy in any vertical.BuzzStream and Fractl have collaborated to research the content keywords, social platforms, influencers/amplifiers, and publishing dates that can have the most impact on your plan for social traction in 2015.
Using BuzzSumo, we analyzed 220,000 pieces of content from 10 high-engagement and 10 low-engagement publishers in 11 industry verticals. The result is a picture of the broad trends and vertical-specific nuances that can improve your social media strategy.Some of the high-level findings include:Content posted on weekdays average 317% more social media shares than the average Saturday or ... > Read more
Welcome to Day 11 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. In the penultimate installment of 12 Days of Experts, Buffer's Courtney Seiter explains why a keen understanding of emotions is crucial to marketing success.
We've cited this research a couple of times this year; here it is in completion.The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust by Courtney Seiter, Content Marketing Manager at BufferEvery day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations w... > Read more
We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you?In this post, we’ll be looking at what video landing pages are, the types of businesses that can benefit from the inclusion of video in their landing pages, and some examples of video landing pages done well.
What Are Video Landing Pages?Pretty much exactly what they sound like – landing pages with embedded video. Usually, the video is embedded in a standalone player, such as YouTube or Vimeo, alongside static images and text using standard HTML code. It’s uncommon for a video landing page to be a full-screen... > Read more
Welcome to Day 10 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. For thought leaders, it can be difficult to share your knowledge and experience without coming across as, well, kind of a jerk.
In today's installment of WordStream's 12 Days of Experts, best-selling author and amazing speaker Gretchen Rubin provides us with a few tips for being more approachable. - LarryHow to Avoid Seeming Like an Arrogant, Know-It-All Jerk by Gretchen Rubin, Author of 'The Happiness Project'Like most people, I suppose, I try to avoid seeming like a jerk.Here are some strategies I try to use:1. Of... > Read more
Welcome to Day 9 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Dharmesh is a bold, ambitious entrepreneur whom I respect and admire greatly, and a good friend who has taught me so much about launching and running a successful startup.
I'm honored to share Dharmesh's excellent advice in today's installment of WordStream's #12experts series. - LarryMy Controversial Answers to Common Startup Questions by Dharmesh Shah, Founder and CTO of HubSpotOn October 9, 2014, my company HubSpot went public on the New York Stock Exchange [NYSE:HUBS]. It was a thrilling and intense ride. Th... > Read more
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love!AdWords Editor is one of Google's most popular tools, according to the search giant itself.
I've questioned over the last 18 months or so why AdWords Editor seemed to be lagging so far behind the web version. In their Version 11 announcement this week, Google said this is the biggest update to the tool since it launched in 2006. It's about time!So let's see what's new:Redesigned AdWords Editor InterfaceThe new AdWords interface has a clean, fresh layout with reorganized navigation options and a streamlined data view.The new navigation layout above features:1.... > Read more
If you could have just a peek into the Google AdWords crystal ball to help you get ready for smarter PPC strategy in 2015 … would you do it?Of course you would! Unfortunately, the crystal ball is in the shop.All is not lost. Paid search is in a constant state of flux, with Google testing new features and taking away some of our favorite toys on a regular basis.
We've said goodbye recently to exact match keyword types and hello to new and super powerful enterprise-class tools. You've probably heard about a dozen or so of the major changes to AdWords this year but in fact, Google unleashes hundreds of updates a year on the unsuspecting advertising public, many without so much as an announcement.It's hard to keep up, right? You have enough to worry about just trying to keep your accounts up... > Read more
Welcome to Day 8 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Underrepresentation of women in the technology sector is a complex and serious problem.
Blake Irving, CEO of GoDaddy.com, explains why we still have a great deal of work to do. - LarryWomen In Tech: A Cause Worth the Effect by Blake Irving, CEO of GoDaddy.comIn October, the Grace Hopper Celebration for Women in Computing came to Arizona, GoDaddy’s home state, for the 20th anniversary of the conference designed to connect, inspire and guide women in computing. Since their first meeting with 500 attendees in 199... > Read more
Are you ready to be a one-person marketing machine? Whether you’re the lone soldier fighting for your brand to retain brand dominance, a one-person agency fighting for productivity, or somewhere in-between, this guide of PPC hacks for entrepreneurs and very small businesses or marketing teams will turn you into a PPC ninja.
1. Leverage Long-Tail KeywordsLong-tail is an online marketing term for more specialized queries and keywords. The idea behind them is the user who types in “wedding cake boston” is more likely to pick up the phone or engage with your contact form, than the user typing in “wedding cake” (assuming your shop is in Boston, that is!). Ironically enough, the more specialized the search term the lower the bid will likely be. Larger companies with big pockets bid aggr... > Read more
Welcome to Day 7 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Growing your business isn't enough - you also have to grow the community surrounding it.
If you're wondering how to do this, check out Mackenzie Fogelson's excellent guide. This slide deck is *packed* with really actionable tips to improve your marketing strategy and processes. - LarryGrowing Your Business Through Community and Integrated Marketing by Mackenzie Fogelson, Founder & CEO of Mack WebGrowing Your Business Through Community and Integrated Marketing from Mackenzie FogelsonBuilding a community is how you per... > Read more
Welcome to Day 6 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Few people in online marketing are as passionate about conversion rate optimization as Oli Gardner, Co-Founder of Unbounce.
In this entertaining and informative post, Oli provides invaluable insights into the steps he takes to remedy poor-converting campaigns. - Larry6 Things I Do to My Landing Pages When My Conversion Rates Suck by Oli Gardner, Co-Founder of UnbounceIrrational Grumpy Cat reactions aside, under-performing campaigns are a major downer – and not just for you.After all, your visitors have to wade through a... > Read more
We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account? So, we give you AdWords Scripts!AdWords Scripts are powerful lines of code that essentially speak to your AdWords account to edit almost any element within your account, create new ones, and even automate AdWords reports for you.
The scripts go far beyond automated rules, in that they can make changes to your account based on multiple parameters and can even use external data to customize your AdWords.So you might be wondering “What can I h... > Read more
Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. One of our most popular infographics explains how AdWords works; this excellent infographic from Neil Patel, Founder of Quick Sprout, shows how things work on the organic side of Google.
- LarryHow Google Works by Neil Patel, Founder, Quick SproutHave you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s f... > Read more
“The greatest tool of communication given to us by Mother Nature is on the table,” says John Bates, CEO of Executive Speaking Success & Business Coaching. This tool he’s referring to is the power of storytelling!Image via FlickrI recently joined John Bates and some fellow Boston professionals in a modern, glass-enclosed room at JLabs in Cambridge to learn how to tell a story like a TED Pro.
Once I saw TED in the title I knew the talk had to be good (and I was right). John Bates has an impressive background actively coaching CEO’s and executives at big name companies like Motorola and Johnson & Johnson, training 100’s of TEDx speakers and “is considered one of the best communication trainers working today.”The Importance of Storytelling in BusinessSo what does storytel... > Read more
Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There’s no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than AdWords, and many high-commercial intent search terms that would be completely unattainable in AdWords are within reach on the Yahoo Bing search network.
Whether you advertise on both Bing and AdWords, or you're just considering testing out the Bing PPC waters, there’s never been a greater need for reliable data to help you make solid business decisions. With this in mind, we’re proud to announce our latest free tool to help you win at PPC, the Bing Ads Performance Grader.Invaluable Insight into Your Bing Advertising AccountWordStream’s Bin... > Read more
Welcome to Day 4 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. As one of the marketing industry's best-known and respected speakers, I'm thrilled that Rand gave us permission to republish this Whiteboard Friday about the greatest misconception in content marketing.
Read on and learn from Rand, a guy who through his writing, has taught me pretty much everything I know about SEO and Content Marketing today. - Larry The Greatest Misconception in Content Marketing by Rand Fishkin, Wizard of MozToday we're going to talk a little bit about content marketing and specifically this giant m... > Read more
Welcome to Day 3 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Jeff Haden, Inc. Magazine's most popular columnist, a Linkedin Influencer, professional ghostwriter.
Jeff generously agreed to allow us to republish one of my favorite pieces of the year, and I hope you get as much out of it as I did. - Larry An Almost Foolproof Way to Achieve Every Goal You Set by Jeff Haden, Inc. MagazineI love setting goals.Unfortunately, my goals don't always love me back.I've tried using silence to accomplish a goal, and I've tried to sneak up on big goals, and although those ... > Read more
What's next in search marketing? Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change!However, while no one knows exactly what's next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas.
End-of-year is a fantastic time for marketers to take a step back, review the year gone by, and plan for what the future has in store for us. Acquisio recently compiled an awesome e-book packed with predictions from 15 PPC thought leaders on what may be next for the industry in the coming year.Top marketers like David Szetela, Lisa Raehsler, Marty Weintraub and others shared a ton of useful info in their predictions – a ... > Read more
Welcome to Day 2 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. I'm tremendously excited that an author, speaker, and writer of Ann's renown would allow us to share her insights with our readers.
- Larry Content Marketing in 15 Minutes a Day by Ann Handley, Head of Content, MarketingProfsPart of me is allergic to the headline I just wrote—or, at least, the “15 minutes a day” part. Because starting out with a stingy marketing mindset runs counter to the spirit of the rich content marketing opportunity.It reminds of me of punching a clock at a job you hate: How little do ... > Read more
Welcome to 12 Days of Experts! This month, we’ll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. Three Musts to Retaining Superstar Talent by Jeff Weiner, CEO of LinkedInIn a previous post, I wrote about five tools to look for when recruiting superstar talent.
In this post, I'd like to share some key lessons learned over the years when it comes to retaining your top people.As a general rule, it's important to note that by the time your best talent comes to you and says they're leaving, more often than not, it's too late. They've long since reached the conclusion it's time to go, having repeatedly seen or experienced exam... > Read more
If you ran into LinkedIn CEO Jeff Weiner in an airport and saw the opportunity to pick his brain about social media marketing, would you? What if Moz founder Rand Fishkin asked you out for coffee – would you try to get a really solid, potentially business-changing piece of advice out of him?I bet if you happened to bump into GoDaddy's CEO Blake Irving at a party, you could have a pretty incredible and informative conversation about business growth and the current state of tech.
Unfortunately, random encounters like these are one in a million. Even if you tried to book time with an industry veteran (and had the budget to pull it off), it probably wouldn't be possible.It's not that our thought leaders are unapproachable or aloof (quite the opposite) – but they are BUSY doing crazy things ... > Read more
Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair.
Image via www.dw.deNow, Google could soon be forced to make an even bigger concession – breaking up its European business.What’s Going On?In short, the European parliament believes that Google is too big and too powerful, and that it is using its dominance to hamstring competition in the paid search space, particularly with regard to Shopping ads.As a result, a source close to the ongoing antitrust case leaked a preliminary legal motion ... > Read more
Things are about to get weird.Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November.Oh, and I won’t be making any lame Thanksgiving jokes, like, “Be thankful for these awesome posts” – sorry.
1. 5 Reasons to NEVER Use AdWords Automatic Bidding: If you’re using automatic bidding in AdWords, stop. Like, right now. In our most popular post from November, Caleb gives you five great reasons to stop relying on automated bidding in AdWords.2. Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads: In this in-depth post, Larry explains why remarketin... > Read more
It’s no big secret that Google has been cracking down on ad disapprovals lately. The search powerhouse is becoming stricter in order to better regulate the quality of ads being shown to users. On the managed services team here at WordStream, we work with many accounts from various industries, and it seems that all industries are being affected.
Google is even digging into paused ads and flagging disapprovals.Why You Should Care About Ad DisapprovalsFor frequent, repeat offenders, Google is entitled to suspend your AdWords account. Obviously a suspended account means that ads are not being shown at all, so your company will see an overall decrease in leads and conversions.On another note, agencies should keep in mind that clients get the disapproval emails too. This can make the agency lo... > Read more
Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry.
Well, now there is!Introducing Larry’s LinksLarry’s Links is a brand-new email series I’ll be sending out. Every two weeks, I’ll be compiling the very best articles about paid search, social media, and internet marketing, and delivering them directly to your inbox – simple!One of my main objectives with Larry’s Links is to not only send you the most valuable articles from the industry’s best-known and trusted publications, but also to highlight the content that other blogs are... > Read more
3…2…1...Who doesn’t love a countdown? Countdowns can be used at any time, whether it’s New Year’s Eve, a rocket launch, or you just want to get people excited for something that’s about to happen (unless it’s a choreographed dance you came up with at a family party). You can also tactically set up a countdown whenever you announce a release date for a product/service or an upcoming sale.
If you have set up an AdWords campaign around an upcoming sale – such as a site-wide “50% Off” sale or a holiday sale – and tried to reflect this in your ad copy. Sometimes a deal speaks for itself and you see results right away. But you also want to create a sense of urgency for consumers to purchase your goods. Up-to-date values in ad text can have an amazing impact for consumers whe... > Read more
I've been doing a lot of presenting recently, and I have no problem admitting that it's tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better!One of the biggest lessons I’ve learned over the last few years is that to be a great speaker, it’s key to develop a personal speaking style.
Since I know I’m not the most eloquent speaker in the world, I make up for it by packing my presentations with enthusiasm, unique/proprietary data, and tons of useful content as well as plenty of dumb jokes.We can't all deliver the next Gettysburg Address, but there are lots of small things you can do prior to your presentation that will help calm your nerves and set you up for a better presentation. Here are my 20 best tips to im... > Read more