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Is Twitter Making a Comeback? Some New Treats for Marketers

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300...
May 22, 2015
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International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What does it mean to serve, as opposed to take orders? It means: Having landing pages...
May 22, 2015
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How Much Does Google AdWords Cost?

“How much does Google AdWords cost?” It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer...
May 21, 2015
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Links on Landing Pages: To Link or Not to Link? [DATA]

For performance marketers, the purpose of using a landing page is to generate a lead, most often via form submission or phone call. While all marketers agree on the need to use landing pages, there is much debate about how to best design landing pages to maximize leads. More specifically, one of the common questions that comes up is how to incorporate links on a landing page, if you incorporate...
May 20, 2015
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Join WordStream at the Unbounce Conversion Road Trip in Boston!

Conversions are obviously key to the success of each and every marketing campaign - if you’re not converting, you’re not selling.  Yet conversion rate optimization (CRO) is one of the things marketers struggle with most. Most marketers are unsatisfied with their conversion rates, but they’re using only a handful of CRO tactics and an unstructured approach (Econsultancy). This June, Unbounce’s...
May 19, 2015
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20 of Our Best Vertical Marketing Guides Across 11 Industries

How helpful are best practices? Well, I guess it depends on several factors as in – what they are? Who are they coming from? How relevant are they to your business? But don’t you sort of despise that phrase? As marketers, we hear it on a day to day basis, we spend our mornings scrolling through article upon article studying the best practices for SEO, paid search, social media, and the list goes...
May 19, 2015
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10 Marketing Graders to Make Your Site Better, Faster, Stronger

Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board. 1. Nibbler Nibbler is a marketing...
May 18, 2015
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3 Facebook Post Publishing Features for Crazy-High Engagement

It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of...
May 15, 2015
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Study: Which Sites Have the Most Links in Search?

To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry. These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked content in the search industry – and we’re thrilled to be among the most-linked search...
May 15, 2015
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How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets! Unfortunately, remarketing doesn’t always work as planned. Here are a few cautionary tales to help you avoid the...
May 14, 2015
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