How to Make Paid Search & Social Media Marketing Work Together

On November 22, 2017
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Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or waffles? Should we get a cat, a dog, or maybe a fish?

Combine PPC with social media

Overwhelmed by abundant choices, people often end up opting for one thing– and stick with it. That's why you see so many experts in online marketing specializing in one approach.

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4 Super-Useful New AdWords Features You Need to Try

On November 21, 2017
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Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns.

Today, I’m going to run through everything you'll need to know to implement these super-useful changes throughout your account.

#1: Promotion Extensions

Since the advent of AdWords, folks like you and me have been forced to use their ad headlines and description to share promos with prospective patrons. No more!

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New 20-Minute Work Week Alert: Device Bid Adjustments

On November 20, 2017
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Search ad performance can vary greatly across devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey . These mobile-dependent businesses need bid optimization strategies that reflect which devices bring in the most leads and drive the most sales.

Of course, you can make these adjustments manually, but our customers look to us to make their lives easier. That’s why we built the 20-Minute Work Week to nudge you to make the optimizations with the most potential for impact in your advertising campaigns each week.

device bid adjustment alerts

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The Complete Guide to Advertising on Instagram

On November 20, 2017
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Today Instagram has 800 million active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Just check out the graph below.

instagram advertising stats

But with so many active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out?

This is where Instagram advertising comes into play.

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Attention Accountants: The New Tax Bill Could Kill Your PPC Account

On November 17, 2017
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Have you heard the news? There are some drastic tax code changes on the horizon.

The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Public Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subsequent clicks. Otherwise, you risk wasting a ton of your budget on clicks that represent absolutely no value to your business.  

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7 Ways to Write More Engaging, Compelling Website Copy

On November 15, 2017
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Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action.

website copy tips

You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures.

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A Glimpse Inside WordStream’s First Customer Insight Round Table

On November 15, 2017
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Last Wednesday, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our customers to visit our office for a day of learning and knowledge sharing. They walked into our 101 Huntington offices excited, alert, and ready to share their experiences as business owners, digital marketers, and WordStream customers.

WordStream Customer Insight Round Table

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