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WordStream’s Top 10 Blog Posts from July

From the return of Sharknado to Donald Trump leading the Republican polls, this has been one scary month! It’s hard to imagine the guy with the fireball-colored comb-over, who’s famous for his slogan “You’re fired,” leading the free world. Where’s Ashton popping out of the woodworks with his camera? We’re being “punked” right? Not to mention The Bachelorette chose Shawn… Oh, you don’t care?...
July 31, 2015
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Game-Changing New Home Service Ad Format Drops for Local Advertisers

If AdWords is a game, small and medium-sized businesses too often feel like they’re playing with a deck stacked against them. Large advertisers have the time and money to outbid and outperform less sophisticated advertisers in the AdWords auction, leaving smaller businesses to take lower positions on the SERP with less traffic. However, Google began testing a new ad format designed at helping...
July 30, 2015
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5 Things to Know Before Selling PPC Agency Services to Healthcare Clients

"We don't diagnose over the phone." You may have heard this if you’ve ever called a clinic. And with those words, your marketing agency has your newest challenge – marketing for healthcare providers. What makes it so hard? In the bluntest of terms, this is a sales cycle that might end with your client slicing open their client. Clearly, the lifetime value for even one acquisition can be huge....
July 30, 2015
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Sorry, Google, Account-Level Quality Score Still Exists

As if Google hasn’t been shady enough with the mysterious components that make up Quality Score, they've just revealed an update, effective immediately, to the way Quality Score is reported. Check it out for yourself…   To sum it up, Google will by default show you a Quality Score of 6 for new keywords. Note, however, that they say nothing has changed in the way they calculate Quality Score on...
July 29, 2015
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Customer Spotlight: How Tradavo Drastically Increased Conversions

Did you know there’s a unique science behind the organization of products on the shelf at Whole Foods? And that free samples and special offers are placed strategically along your shopping journey to persuade you to buy more? This is one of the many services WordStream client Tradavo provides. With over 15,000 consumer products including wholesale food & beverages, their easy-to-use channel...
July 29, 2015
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Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company's monthly marketing budget because you were a PPC newbie unaware of how match types or negative keywords worked or the...
July 28, 2015
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5 Things I Learned About PPC from My Fish

Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius. Meet Octavius It’s good to start small In everything you do, it’s good to have goals. In PPC, the end goal is maximizing...
July 28, 2015
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Google+ Is Toast, Burnt Toast: YouTube & Google+ Are Breaking Up

Wow. Yet another shovel has arrived to dig Google+ an even deeper grave… Just last week I wrote about the long-awaited departure of Google+ photos, and with today’s announcement that Google+ and YouTube are now filing for divorce, my theory that Google+ is walking dead continues to strengthen.   Yup, you heard right, Google+ and YouTube will no longer be affiliated, which means you can comment,...
July 27, 2015
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7 Best Practices for Perfect Landing Page Forms

Landing page forms are one of the most important parts of a landing page, but so many advertisers get them wrong. Web forms on landing pages are often subject to “Goldilocks syndrome.” Too long, and you risk deterring prospective customers from converting. Too short, and you may not gather the information you need to qualify visitors as worthwhile leads. Like Goldilocks and her pilfered porridge...
July 27, 2015
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5 Inspiring Marketing Tips I Learned at #MozCon

I’ve been on a conference craze the last few months, traveling to the west coast on three separate occasions (Portland once and Seattle twice), as well as attending two digital marketing conferences in my hometown, Boston. As much as I love Seattle’s mountain-lined backdrop, hipster style seafood, and decoratively brewed lattés, I’m ready to enjoy the rest of my New England summer on the east...
July 24, 2015
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