Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions.
Indeed, there are a wide variety of ad extensions available in Bing Ads, some of which are similar to the ones you’ll find in AdWords and some of which are completely different. The good news is, they are just as easy to set up, are displayed at no additional charge, and are just as likely to improve your ad performance!
If you’re ready to “bling out” your Bing ads, here’s a rundown of all of the Bing extensions at your disposal: