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Hunting Big PPC Optimizations for Massive ROI Increases at SMX East

This fall, the SMX East crowd once again descends on the Javits Center in New York City for three days of expert advice and instruction on SEO and search marketing. This year, the agenda features over 50 sessions, 5 in-depth workshops, epic keynotes, Janes of Digital, The Landy Awards (by Search Engine Land) and of course, the amazing SMX After Dark party. From September 29th to October 1st,...
August 28, 2015

The ABCs of Google AdWords

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and other...
August 27, 2015

3 No-Brainer Ways to Stop Wasting Your AdWords Budget

Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent during the entire process, you could end up purchasing a home with a long list of problems and...
August 26, 2015

The 5 Elements of a Strong Inbound Marketing Strategy

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed.   Most people that I know record TV programs solely so they can fast forward through the commercials....
August 25, 2015

99 Online Marketing Tools You Won’t Be Able to Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.   In this post, we’ll be rounding up our top 99 online marketing tools. In...
August 24, 2015

Join Me & Harness the Awesome Power of Identity-Based Marketing at #SEJSummit

Wednesday, September 16, join us for the sixth SEJ Summit at Manhattan NYC Hotel in New York. As part of this epic one-day, information-packed conference, I’ll be speaking about the most important trend in PPC today: identity or people-based marketing. What is Identity-Based Marketing & Why Does It Matter? Back in the day, we thought we could get pretty specific with audience segmentation...
August 21, 2015

18 Signs You Are a Digital Marketer

#1: You Include a Call to Action in Your Online Dating Profile I’ll bet you $20 that the man who designed this shirt is a marketer…and he’s probably wearing this shirt in his Tinder profile picture. #2: Your Mom Tells People You “Do PCP” for a Living I’m not even kidding. Luckily, I caught it and was able to correct her before she slandered my name completely. #3: You’re Thinking About...
August 21, 2015

Customer Spotlight: 4 Ways JustIngredients Has Cut their PPC Clutter

From red jalapeño chilies to Himalayan pink salt to apricot kernel oil, JustIngredients has every herb, spice, oil, and wholefood that any chef could dream of. It’s the experimental foodie’s one-stop dream shop, which delivers right to your door!   Although kitchen cooks are pleased, the marketers of UK online retailer JustIngredients face their challenges. When dealing with over 1,000 products...
August 20, 2015

NEW Automated Shopping Extensions for AdWords

E-commerce retailers are celebrating today: Google just announced the launch of automated extensions for Shopping ads (PLAs). What Are Automated Extensions for Shopping Ads? This is huge news for e-commerce retailers using PLAs. Not only are these extensions completely free, they also require zero work on the part of the advertiser to set up – everything is done automatically. AdWords...
August 19, 2015

5 Real-Life Landing Page Split Test Ideas

Pop quiz: What image comes to mind when you hear the words “display advertising”? Image A: Infinite amounts of high-quality traffic, a ridiculous number of sales, and a big ol’ grin on your face when you peek at your bank account. Image B: Piles of money being dumped into a bonfire. If you’re like most people, then you probably thought of image B. There’s no doubt display advertising has gotten...
August 19, 2015