The Best SEO Strategies for 2016 in One Awesome Infographic

On August 26, 2016
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We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go.

SEO Strategies 

So why do we care about SEO strategies now?

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5 Killer Examples of Data-Driven Marketing

On August 25, 2016
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Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your campaigns run on autopilot, so you can focus on the creative side—testing and optimization.

The challenge, however, is that few marketers have the expertise to work with data effectively. You may have never taken a statistics course. You may not have access to data visualization tools. And you may not have the quantitative background that you need to figure out when a metric might be tricking you.

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How to Use Facebook Ads to Recruit Top Talent

On August 23, 2016
0

Meet Justin.

job recruiting facebook ads

Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our company core values.

Did he happen to notice a "Now Hiring" sign in our window on Huntington Ave. in Boston while he was walking by? Did we use a recruiter? Did he respond to our listing on a job site? Did we find him using LinkedIn?

No, no, no, and no. He saw one of my ads on Facebook and messaged me. Seriously.

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The 7 Best Olympics-Related Marketing Campaigns

On August 22, 2016
1

I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and emotions sell brands. Forget big men pushing each other around, it’s all about the ads!

But even better than the Super Bowl is the Olympics. They only come once every two years and, even better, they are weeks of heart-string-tugs and motivational marketing campaigns.

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A 5-Step Plan to Use Influencer Marketing for Content Promotion

On August 19, 2016
5

Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content promotion strategy. The best part is that you do not need a substantial email list or blog readership of your own to do it – so it’s a great way for startups and small companies to grow their reach.

Influencer marketing for content promotion

A great product alone is not enough to succeed, and viral success stories are not the norm. For most businesses, marketing is what drives the customer acquisition funnel.

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11 Ways to Save Money In Your PPC Account [CHECKLIST]

On August 18, 2016
5

As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than searching for them was actually using them. With coupons, you never buy a normal quantity of the featured item.

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Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales

On August 18, 2016
1

Most people don’t realize that there are a lot of ways to use Facebook for selling beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is a powerhouse of opportunities just waiting to be leveraged. However, to fully benefit from these opportunities, you need to think outside of the box and use Facebook in ways that few marketers are.

how to sell on facebook

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A 6-Step Process to Write PPC Ads at Scale

On August 17, 2016
3

You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

And if you’ve got a large AdWords account or, worse (if you’re an agency) many large accounts to manage, this all gets even more complicated.

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