Every Important Google Algorithm Update Since 2003

On December 7, 2017
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To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get a dropdown suggestion for the query, “corgi butt.” These aren’t tremendous cognitive leaps. The goal of Google Search is to provide you with results from which you’ll derive value. Most reasonable people value corgi butts.

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How to Make (Real, Mobile) Call-Only Ads on Bing

On December 5, 2017
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For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem solver instantly.

But while we’ve covered Google AdWords call-only ads ad nauseum, we’ve barely touched on their Bing ads counterparts.

“Why?” you might ask. Because you can’t make call-only ads on Bing.

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9 Quality Sources for Beautiful Landing Page Templates

On December 4, 2017
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Do you wake up from nightmares about ugly landing pages tied to your brand?

Luckily, you don’t necessarily need to turn to outside resources to get beautiful landing pages up and running quickly. There are plenty of landing page templates (paid and FREE!) online at your disposal to customize and set free to the world in no time. Check out the nine resources below to find the right landing page design for your lead gen efforts.

Landing page templates free Unbounce

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Google Releases Life Events Targeting to Everyone!

On November 29, 2017
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Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords

Earlier this year, Google perked heads when they first announced that they would allow us to target based on users going through a major life event, such as getting married. Well, as of today, all advertisers (and agencies) can take advantage of this exciting new life event targeting feature within their AdWords accounts!

adwords life events targeting

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Google Customer Match Expands to Include Targeting by Phone Number & Address

On November 28, 2017
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As great as customer match is, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

email match rate in google adwords

Well, just in time for the holidays, Google has expanded the way advertisers can target users with Customer Match – by matching them to their phone number or their address!

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How to Make Facebook Ads Work for Your SaaS Business with a Google Survey

On November 28, 2017
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SaaS businesses are constantly hunting for effective methods to improve their customer acquisition process with the help of advertising. As a consequence, tons of how-to guides and case studies from the most reliable marketers promise you quick and sure results.

But in reality, not every advertising strategy will be profitable for your SaaS company. In SaaS, you need unique, first-hand approaches to different ad techniques that work in this industry.

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10 Must-Know Holiday Marketing Stats

On November 27, 2017
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The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold since September!

Holiday Marketing Stats

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Learn AdWords in Under an Hour with WordStream & Skillshare

On November 27, 2017
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Learning paid search is hard – and it’s harder on your own! Not all advertisers have the time to learn paid search, and even fewer have the budget to make mistakes in their first campaigns.

Well, if you’re struggling with this yourself, you’re in luck: WordStream recently paired with Skillshare to launch a full class to help you master Google AdWords fundamentals and launch your first paid search campaign!

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