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Gmail Sponsored Promotions Released from Beta! (Again…)

When Google originally tested Gmail Sponsored Promotions (GSP), they lived in their own UI (not in AdWords). Google saw success with the beta and released it to AdWords, where it became available to all advertisers. There were some issues with the AdWords integration, so GSP was put back into its original beta state. Very recently it was released again for use to all advertisers! Let me share...
September 04, 2015

Everything You Need to Know About the Google/Alphabet Move

Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You've probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its new parent company.   Many search industry pundits...
September 04, 2015

Google Rolling Out New Structured Snippets Ad Extension

Google is once again increasing real estate for advertisers on the SERP: They’ve officially released a new ad extension called Structured Snippets, which was recently in Beta and has now started to show up in the AdWords UI. (Previously, Google had released Dynamic Structured Snippets, which were automatically added to your ad based on your site's content categories, but this version gives users...
September 03, 2015

Our 10 Best Landing Page Tips & Tricks Ever

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, WordStream has offered dozens of landing page tips and tricks to improve your campaigns – but which ones are our favorites, and which consistently prove to be the most effective? In this post, we’ll be revisiting some of our hottest...
September 02, 2015

Alert! 10 Alarming Signs You Need Help with PPC

Are you new to the world of pay per click? Or are you getting back in the game after a long hiatus? Perhaps you think of yourself as a PPC expert, but your keywords are accumulating dust bunnies, as you flicked the auto-pilot switch and let Google run the show (pro tip: this doesn’t work). I hate to say it, but sometimes we marketers have egos a little larger than our skillsets, and we all need...
September 01, 2015

WordStream’s Best of the Month: August

Love it or hate it, summer is finally drawing to a close. Various pumpkin-flavored products have already found their way onto shelves everywhere (to the dismay of many), the temperature is (finally) starting to drop, and pretty soon we’ll all be walking through the park sporting stylish scarf and sweater combos.   Of course, the end of the month means a best-of post on the WordStream blog. If...
August 31, 2015

Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads

I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered this strange new ad format in a client account – I mean, the format itself wasn’t strange, but...
August 31, 2015

Hunting Big PPC Optimizations for Massive ROI Increases at SMX East

This fall, the SMX East crowd once again descends on the Javits Center in New York City for three days of expert advice and instruction on SEO and search marketing. This year, the agenda features over 50 sessions, 5 in-depth workshops, epic keynotes, Janes of Digital, The Landy Awards (by Search Engine Land) and of course, the amazing SMX After Dark party. From September 29th to October 1st,...
August 28, 2015

The ABCs of Google AdWords

Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as its advertising products from its dystopian driverless car projects and other...
August 27, 2015

3 No-Brainer Ways to Stop Wasting Your AdWords Budget

Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent during the entire process, you could end up purchasing a home with a long list of problems and...
August 26, 2015