Have you heard the news? There are some drastic tax code changes on the horizon.
The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subsequent clicks. Otherwise, you risk wasting a ton of your budget on clicks that represent absolutely no value to your business.