How to Compete in Facebook Ads

On April 27, 2017
1

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken.

 How to Compete in Facebook Ads

Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day at the gym every three weeks that you swiftly chase with 64 Michelob Ultras and 12 hours on Netflix.

The problem with competing in Facebook advertising is the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just the poor advice of amateurs and gurus (not mutually exclusive).

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Value of a #1 Google Ranking Down 37% in Two Years?

On April 26, 2017
17

SEO is hard, y’all.

It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains.

seo growth

WordStream's traffic growth since 2009

See how the slope of growth is less steep toward the end?

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Coming Soon: Similar Audiences for Search Campaigns [Data]

On April 25, 2017
2

As more advertisers begin to look to networks like Facebook (and its elaborate audience targeting options), Google has had to get more dynamic with its audience solutions. Over the past few years, Google has introduced Remarketing Lists for Search Ads (RLSA), Customer Match, and recently demographic targeting for search to allow advertisers more flexibility on who sees your ads.

And soon, Google will release another potentially powerful targeting option, currently in closed beta – Similar Audiences for Search Campaigns.

Similar Audiences for Search Campaigns reach data

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4 Surprising Benefits of Content Marketing

On April 25, 2017
3

It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems.

But did you know there are plenty of other, not-so-obvious benefits to content marketing as well?

 Benefits of content marketing

Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign.

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9 Ways Facebook Creative Hub Will Energize Your Social Ads

On April 24, 2017
2

I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff.

Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

There’s generating a killer concept, deciding which type of ad to use, ensuring it passes the text-checker, setting up targeting, writing copy. By the time you’ve got an ad on your hands, it’s entirely possible your initial audience has aged right out of your target demo.

facebook creative

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10 Powerful Tips for Better Travel Marketing This Year

On April 19, 2017
5

Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready:

travels ads google

Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers?

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The 10 Best Facebook Advertising Features Right Now

On April 18, 2017
5

Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks.

Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

They all add up to one thing: massive advertising opportunity for businesses of all sizes.

 top ten facebook advertising features

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23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

On April 17, 2017
9

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.

 Content marketing stats

Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

Shame they’re all false.

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