3 Cool New Keyword Tools for Generating Content Ideas

On December 1, 2015

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyword tools that I’ve been using lately to find new keywords to conquer.

cool keyword tools

4 Hacks to Supercharge Your Search & Social Marketing with an Email List

On November 24, 2015

Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your marketing, but too many email blasts can force even the most loyal customers to click the unsubscribe button. Luckily for advertisers, there are a few new hacks to supercharge your marketing and reach your customers just using an email marketing list.

 supercharge with email marketing lists

7 Ways to Personalize Your PPC Strategy

On November 23, 2015

People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get frustrated with companies when content has nothing to do with their interests, and one-third of marketers see personalization as the most important capability to the future of marketing, according to an Adobe study.

Marketing personalization  

7 Thought-Provoking Takeaways from #MozTalk Content Edition

On November 19, 2015

On Tuesday night, two of my colleagues and I trekked our way across the Mass Ave bridge into Cambridge to join a group of mainly jovial SEO and content marketers in Wistia’s “school-chic” office. With its high ceilings, exposed brick and oversized windows the office envy set in immediately, but we were too distracted by the spread of gourmet brussels sprouts and cheese spreads to dwell on it.


10 Life-Changing Marketing Stats We’ve Heard This Year

On November 18, 2015

lifechanging marketing stats

As the 2015 conference season comes to a close, we’re looking back at all of the crazy stats we’ve learned from industry leaders throughout the year. Here are the top 10 most ground-breaking stats that we’ll be using to drive our marketing strategy in 2016!

WordStream's Best of the Month: November

On November 30, 2015

November is almost at an end, which means only one thing – the new Star Wars movie will be released in just over two weeks. Forget the holidays, forget presents, forget everything. It’s all about Star Wars now. Unless you hate Star Wars, in which case I can’t help you.

Luke Skywalker Apple Maps burn 

The Luke Skywalker School of Sick Burns

Like Luke Skywalker preparing to destroy the Death Star, you’re gearing up for the holiday season and all the opportunities it brings, so don’t go it alone. Get ready to target your customers like the small thermal exhaust port just beneath the main port (the one that’s the same size as a Tatooine womp rat) and check out the top 10 most popular posts from the WordStream blog from November. May the Force be with you!

3 Ways to Win Cyber Monday with PPC

On November 25, 2015

Back in the day Black Friday was the day to go shopping. What could be more enticing than long lines out the door, grimacing security guards at the entrance and angry people ripping items from each other? (I grew up in Boston....people are always angry there. It has something to do with a mix of the cold, the sugar in Dunkin Donuts coffee and the Red Sox).

But despite all those joys that Black Friday entails, for some reason people would rather relax comfortably at home and shop online. This at-home, online shopping experience is called Cyber Monday. This year, it takes place on November 30th and it is big. Big to the tune of $40 billion.

saks ppc ad

3 Ways WordStream Helped One Agency Tackle PPC

On November 20, 2015

“Always finding a better way to do the best things” is how Rebecca Whitney defines her role as President and Chief Innovation Office of the digital marketing agency Alcott Whitney. The agency does all things marketing, from email marketing, to analytics, big data, digital, and even direct mail, with the ultimate goal being to help their clients grow their own businesses. More business for everyone! Sounds like a pretty good deal, right?

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

On November 19, 2015

Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee, trying to come up with new ways to solve one huge, gaping problem plaguing marketers of all stripes:

No one cares about our social content enough to give it a like, a retweet, a comment, or even a share.

All is not lost. I’ve stumbled upon a stupid-simple way to dramatically increase your social engagement, and it’s actually a lot of fun. Ready for it? It’s emojis!

Emoji for Twitter

Foretelling the Future of Search: 5 Revelations Shared at #BingAdsNext

On November 17, 2015

Future of Search BingAdsNext

Last week, I flew out to Seattle for BingAds Next, an annual event that Microsoft hosts to give power users the opportunity to learn about upcoming products and emerging trends in online advertising. Given Bing’s reputation for throwing the most opulent events in the industry (believe me, I’ve enjoyed my fair share of orange candy bars and never-ending cocktails, courtesy of the Microsoft crew), I was excited for the trip, but the itinerary was vague and, as a first timer, I had no idea what I was in for.