How to Create the Ultimate Facebook Business Page

On October 16, 2017
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Facebook business pages are a place where you can develop the relationship between your brand and the world at large.

Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that you can plant your flag on. They’re a necessary tool for businesses operating in the 21st century.

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How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

On October 10, 2017
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Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray!

Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to become an AdWords Certified Professional. Yikes...your stomach starts to rumble, and your testing anxiety rushes back from the dorm room you buried it in.

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The Beginner’s Guide to Duplicate Content

On October 6, 2017
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One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them.

In this article, I’m going to dispel a few myths about duplicate content and SEO that are still lingering in a post-Panda world, as well as giving a few tips as to how to keep on the right side of Google’s guidelines so that search engines and users love your content.

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Breaking: Major Changes to How Google Spends Your Budget

On October 5, 2017
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Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday.

Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google:

“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”

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10 of the Most Innovative Chatbots on the Web

On October 4, 2017
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If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot.

Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree of humanity – chatbots often sound almost human, but not quite. Their speech is awkward, the cadence somehow off.

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How to Identify Your Most Valuable Keywords (& Find More)

On October 3, 2017
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Quality Score is the straw that stirs your paid search drink.

At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.

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Ecommerce Tips, Landing Page Designs, and Other Top Stories from September

On October 2, 2017
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October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig.

Best of the WordStream Blog September 2017

It also means it’s time to take a look at the most popular posts from the WordStream blog in September.

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