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Search Trends by State: Top Trending Searches in All 50 States

Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the image to expand): Note: This data was pulled before llamas and #thedress broke the Internet. Top Trending Searches:...
March 02, 2015
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Google
Infographics
Search Engines

Dresses, Llamas, and Search: WordStream's Best of the Month for February

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).   The dress that captured the Internet’s imagination. However, that all changed last night when the Internet exploded (figuratively) over the...
February 27, 2015
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WordStream

Recognizing Search Industry Awesome - Nominations Open for US Search Awards

Are you an absolutely amazing, top-shelf search marketer or firm? Did you do something incredible this year?   Maybe you're a veteran consultant or in-house search expert. You could be an industry thought leader thousands look forward to reading or tweeting with on a regular basis. Or, maybe you're a young, up-and-coming search star in the making. If you're bringing the awesome to the search...
February 27, 2015
0
Search Engine Marketing

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)

Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing...
February 26, 2015
10
Marketing Strategy

7 Ways Bing Ads Beats Google AdWords

It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for Google, Microsoft, and Yahoo! A quick glance paints a good picture for all 3 companies, but Microsoft proved to...
February 25, 2015
3
AdWords Tips
Bing

Facebook Unveils Ads Manager App for iOS

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS. You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and...
February 24, 2015
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Social Media

Ask the Experts: Why Can't I See My Ads Online?

Here at WordStream, we get a lot of questions about PPC. From queries about the best type of ad extensions to use, to blog readers who want to know more about a given topic, answering your questions about paid search is a big part of what we do. With that in mind, WordStream is proud to launch our "Ask the Experts" video series, a new addition to PPC University. In each episode, we'll be...
February 24, 2015
2
Paid Search Marketing

7 Things You Need to Know About New Dynamic Facebook Product Ads

Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – when you're appealing to consumers...
February 23, 2015
3
Marketing Strategy
Social Media

The Ultimate A-Z Marketing Buzzwords Bible

Marketing is a field rife with buzzwords – some are valuable and have merit, while others make us LMAO. We’re covering the A-Z list and scoring the marketing buzzwords on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.   Actionable Analytics. For more than just the sake of analytics, “actionable analytics” provides data and...
February 23, 2015
10
Marketing Metrics
Marketing Strategy

Google Introduces Call-Only Campaigns - Here's Why You Need Them

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you can see in the screenshot above, advertisers can enable the new ad type from within AdWords...
February 20, 2015
7
Google

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