Featured Article
How the TikTok Algorithm Works in 2024 (+9 Ways to Go Viral)
Learn how to use the TikTok algorithm to your advantage so your videos get more views and engagement.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
Is a Future With No Keyword Match Types in Sight?
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.
How to Create Pillar Pages for SEO (With Examples!)
Learn how to improve your rank, surface more of your content, and build your reputation.
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
11 Unbeatable Real Estate Website Designs & What Makes Them Great
Get ideas for your homepage, reviews, live chat, and more.
How to Create a Small Business Budget in 6 Steps (+Templates)
A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.
12 Easy & Effective Ways to Increase Engagement on Instagram
Win favor with the Instagram algorithm—and more importantly, your followers.
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
Pointers from the pros around pixels, privacy, and performance. It's pure perfection.
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
10 Excellent B2B Website Design Examples (+Takeaway Tips)
Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.
How to Create a Customer Journey Map (+Free Template & Examples)
Eight steps, one complete example, and seven free templates. Jackpot.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The New Google Ads Destination Requirements Policy: What You Need to Know
What it means, whether you should be concerned, and what you need to do.
The 10 Best B2B Sales Strategies to Land More Clients
Closing more deals doesn't require fancy tactics—just fundamentals.
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
The Best Time to Post on Facebook in 2024 (+Why It Matters)
Four studies, two super-helpful visuals, one way to find out.
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
The simplified explanation for small businesses.
Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds
With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
The 11 Best Dentist Websites of 2024 (+Takeaway Tips)
A curated collection of ideas for creativity, credibility, and conversions (plus dentist puns).
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
The Complete Guide to (Persuasive) Landing Pages – With Examples!
The all-in-one guide to writing landing pages that win over leads and customers.
7 Steps to Generate Leads With Gated Content (+Examples)
Tap into one of the easiest, most cost-effective ways to generate leads for your business.
