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Complete Guide to Google Ads Budgets (+Free Template!)

Get everything you need to calculate and optimize your Google Ads campaign budgets—including a free template!

Susie Marino | September 11, 2025 | Google Ads
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Complete Guide to Google Ads Budgets (+Free Template!)

Get everything you need to calculate and optimize your Google Ads campaign budgets—including a free template!

Susie Marino
September 11, 2025
Google Ads

How the Facebook Algorithm Works in 2025 (+Tips for More Reach)

Learn how to use the Facebook algorithm to your advantage for more reach and engagement.

Rob Glover
September 9, 2025
Social Media

Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry

See the latest Facebook ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.

Susie Marino
September 8, 2025
Facebook Ads

Small Business Reputation Management: Checklist, Tools, & Examples

Reputation management can be a growth hack for your business. Learn how to do it here.

5 Ways to Optimize Your Instagram Posts for Google Search

Google is now indexing posts from Instagram. Here's what that means for you--and how to get found.

Gordon Donnelly
September 3, 2025
Instagram

How to Run Gmail Ads in 2025

Understand how Google Gmail Ads work and how you can set them up for your business.

Jyll Saskin Gales
September 2, 2025
Google Ads

8 Best Marketing Podcasts According to the Pros

Get a library of masterclasses from marketing experts with these podcasts.

Ethos in Advertising: Why It Works + Examples

Using ethos in advertising can help you build trust and win over new customers. Find out how the best businesses use it effectively.

AI Email Marketing: Tips, Tools, Prompts, & Predictions

Read how AI can help you scale email marketing, increase personalization, and boost your email ROI.

101 Totally Autumn Fall Puns for Marketing & Messaging

Use these un-be-leaf-able fall puns in all your autumn marketing and messages.

How to Create a Stand-Out Small Business Logo (+Templates!)

Creating a small business logo is one of the earliest and most crucial marketing decisions you’ll make. Get the steps to design one that pops.

10 Seasonal PPC Strategies to Drive Growth All Year

Learn how to manage seasonal PPC campaigns with these tips and tricks.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.

Michelle Morgan
August 14, 2025
Google Ads

15 SEO Copywriting Tips to Rank Higher in 2025

SEO copywriting is still important, but it's changed. Learn how it works best now.

Rob Glover
August 13, 2025
Copywriting

6 LLM Tracking Tools to Monitor AI Mentions (+Why It’s Crucial!)

What are AI search platforms saying about your business? Find out why it matters plus how to track it with the right tools.

7 SEO Trends & Predictions for the Rest of 2025

SEO is changing rapidly. Here's what you need to know to drive success through 2025 and into 2026.

Tom Demers
August 6, 2025
SEO

Our 9 Favorite ChatGPT Alternatives (& How to Use Them)

ChatGPT isn't the only AI game in town. Learn about other AI tools you can use to up your marketing game.

AI Max for Search Is Rolling Out. Here’s What to Know

AI Max for Search is rolling out to accounts now. Here's what you need to know to decide if you should opt in to this set of AI features from Google.

7 Most Important SEO Ranking Factors for 2025

What's driving website rankings has shifted. Here's what to focus on right now.

Tom Demers
July 29, 2025
SEO

7 Ways to Get Better Results from AI Image Generators

Seven pros share their best tips for getting great results from AI image generators.

15 AI Productivity Tools We Love

Take your productivity to the next level with these AI productivity tools.

How Much Does Reddit Advertising Cost in 2025?

Are Reddit ads worth the cost? Check out this guide and judge for yourself.

Generative Engine Optimization: The New Frontier for Search?

Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.

Gustav M
July 15, 2025
SEO

7 Steps to Write a Newsletter (With or Without AI!)

Send newsletters that stand out from the crowd with these expert tips and tricks.

Can You Trust What AI Tells You About PPC? We Tested It!

We asked five AI tools 45 PPC questions to see which ones get the most answers right or wrong, and you won't believe the results.

How the Instagram Algorithm Works in 2025 (+Tips to Get Seen)

The Instagram algorithm is changing. Learn how it works now and how you can make it work for you.

Rob Glover
July 8, 2025
Instagram