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Google Ads Benchmarks 2024: New Trends & Insights for Key Industries
Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.
Google Ads Account Access: How to Manage Your Google Ads Account Access & Settings
Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.
Google AdWords Billing: Know Your AdWords Billing Options
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.
Truth in Advertising vs. Lies in Advertising: Which Do You Prefer?
Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?
AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream
Learn three tips for writing better AdWords text ads and how WordStream's text ad authoring tools can help you adhere to PPC ad writing best practices.
RIP SEO Footer Links?
SEO footer links are a powerful source of link equity. But are they dead? Learn the latest on SEO footer links in this post.
The Evolution of Google AdWords – A $38 Billion Advertising Platform
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
Everything You Want to Know About Quality Score & Landing Pages
Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.
Quick Guide to the Google AdWords Ad Preview & Diagnosis Tool
Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.
Quick Guide to the Google AdWords Contextual Targeting Tool
Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.
How to Advertise eBay and Etsy Products via Google AdWords
Learn how to set up Google AdWords ads for your product listings on eBay, Etsy and other online marketplaces in this quick tutorial.
Quick Guide to the Google Ads Placement Tool
Learn how to use the AdWords Placement Tool to locate placements (including websites, feeds, videos and mobile apps) to target on the Google Display Network.
Google Display Network vs. Facebook Advertising [Infographic]
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]
Does Remarketing Make You a Creepy Stalker?
Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.
4 Tools for Pinterest Analytics and Monitoring
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand
Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.
Should You Raise Bids on Keywords with High Quality Scores?
Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.
Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google
Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.
What Is Negative SEO? The Rise of Competitive Google Bombing
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options
What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Quick Guide to Google Analytics Reporting in Google AdWords
Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.
Top 10 Google Update Codenames
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
CAPTCH-AD: A New CAPTCHA Form of Advertising?
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.
Google AdWords Change History Tool: How to View & Report on AdWords Changes
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
3 Ways to Use Google Search Suggestions
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
